Research Resources
§ Cable
Advertising Bureau (CAB) Research
§ Cable
Television Association on Marketing (CTAM) Research
§ Interactive
Advertising Bureau (IAB) Research
§ National
Association of Broadcasters (NAB) Research
§ Radio
Advertising Bureau (RAB) Research
§ Television
Advertising Bureau (TVB) Research
Major Syndicated Commercial Audience Research
Suppliers
§ Arbitron
§ Claritas
§ ITVX
§ Information
Resources, Inc. (IRI)
§ International
Demographics, Inc.
§ Mediamark Research Inc. (MRI)
§ Mendelsohn Media Research (MMR)