Advertising and Marketing Research Reference Sites
(updated April 17, 1998)
Demographics and General Statistics
American
Demographics Magazine
Easy Demographics
1990 US Census
The US Government Census
Census graphs of African
Americans
Stat-USA
Zipcode Demographics
and Psychographics (An example of Geodemographics)
Industry Information Sources/Competitive Intelligence
Advertising Age
The Better Business Bureau
Big Yellow Business Directory
Commerce Park
Competitive Intelligence Guide
Research References
Reuter's
Media World Information Market Place
New
Metrics for New Media
Federal Trade Commission Home Page
How to evaluate research
proposals
University of Texas-Austin
Advertising World Research Center
Major Advertising Research Suppliers
A.C. Nielsen
Arbitron Co.
ASI Market Research Center
Audits and Surveys
Burke, Inc.
Find/SVP
The Gallup Organization
Lexis/Nexis
Mediamark Research Inc.
Statistical Research, Inc.
Yankelovich Partners
Advertising Research Suppliers Directories
The Greenbook
MarketPlace Information
MRA Blue Book
Marketing Tools Directory
World Opinion
Research Resource Directory
On-Line Research Examples
BBDO technology trend setter
The Lifestylefinder
The VALS Research
GVU Center's WWW
User Survey Home Page
Internet Audience Research Resources
Hong Kong Internet User Survey
Nielsen Internet User Survey
Forrester Research on Internet
Advertising
Hotwired Web Banner Advertising
Effectiveness Study
CASIE
guiding principles of Interactive Media Measurement
Jupiter Communications Research
on Internet Advertising
Writing Guides
APA Style Manual (On-line
Sources)
APA
reference style guide (traditional print sources)
An example using APA
style
Other sites created by Louisa Ha
[Research Method][Media Research][International Advertising Resource Center][Communication Technology and Policy Division, AEJMC]
