TCOM 455
Telecommunications Management
(Updated May 11, 2004)
Syllabus
| Assignments
|
APA
Style Guide| Presentation
Guide|Group
Projects|Awards|Media
Ownership|Media
Management Resources|Media
Investment/Annual Reports|Find
Articles|Trade
Press | Popular
Press |Trade
Asso | Market
Research |Dr.
Ha's Home Page|Search
Engines|Department of Telecommunications|
Course
Syllabus
Assignment Instructions
Use Internet Explorer to View the Power Point Presentations
Spring 2001
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Shelby
Bonnie, CNET, presented by Leslie Williams
-
Michael
Armstrong, A T & T, presented by Jeff Gills
-
Robert
C. Wright, NBC, presented by Elisson Gibson
-
David
Filo and Jerry Yang, Yahoo, presented by Lynn Schaible
-
Frank
Biondi,
King World Productions, presented by Julie Martin
-
Frank
Benneck, Hearst Corporation, presented by Andrea Koder
Spring 2002
-
Rupert
Murdoch, News Corporation, presented by Michalene Gompf
-
Michael
Eisner, Walt Disney Corp., presented by Terence Armentano
-
John
W. Madigan, The Tribune Co., presented by Nicole Carter (IN PDF)
-
John
Malone, Liberty Media, presented by Yuan Kai Chen
-
Nobuyuki
Idei, Sony Corporation, presented by John Serve
-
Ted
Turner, Cable News Network, presented by Kristen Wilhelm
-
John
Hendricks, Discovery Channel Networks, presented by Juan Celestino
-
Michael
Bloomberg, Founder, Bloomberg TV, presented by Ryan Young
-
Robert
Johnson, Black Entertainment Network, presented by Andrew Landrum
-
Henry
Yuen, Gemstar-TV Guide presented by Tara Mulligan
-
Clive
Davis, J Records, presented by Deb Snyder
-
Doug
Morris, Universal Music Group, presented by Adam Schlosser
-
Lawrence
Wilson, Citadel Communications Corp., presented by Amanda Wingo
-
Ralph
J. Roberts, AT & T Comcast, presented by Jeremy Wittman
-
Charlie
Ergen, Dish Network (Echostar), presented by Eric Pelham
-
Susan
Whiting, Nielsen Media Res., presented by Joe Weaver
Spring 2003
-
Joel
Hollander, Westwood One, presented by Andy Barch
-
Alfred
Liggins, Radio One, presentd by Chad McNeal
-
Lewis
Dickey, Cumulus Media Inc., presented by Mike Brandt
-
Herb
Scannell, Nickelodeon Network, presentd by Kelly Johanns
-
Ray
Rodriguez, Univision, presented by Sam Pietrangelo
-
Van
Toffler, MTV, presented by Luke Scansy
-
Lowry
Mays, Clear Channel, presented by Ed Stahleker
-
Chris
Albrecht, HBO, presented by Matt Martinka
-
Douglas
Briggs, QVC, presented by Jamie Buss
-
Rolf
Schmidt-Holtz, BMG, presented by Erik Bell
-
Rob
Glaser, RealNetworks, presented by Amy Drasny
-
Leslie
Moonves, CBS Television, presented by Andrew Lamb
-
Josh
Sapan, Rainbow Media Holdings, presented by Doria Gest
-
Carl
Vogel, Charter Communication, presented by Ryan Hoffman
-
George
Bodenheimer, ESPN, presented by Bryan Flory
Spring 2004
1.
Vincent Young, Chairman, Young Broacasting Inc. presented by Rob Minger
2.
Lowell Bud Paxson, President and Founder, Paxson Communications Corporation
presented by Jeff Collins
3.
Kevin P. O'Brien, President, Meredith Broadcasting Group. presented by
Kevin Wernet
4.
Paul McTear, President & CEO, Raycom Media Inc. presented by Nat'le
Smith
5.
Harry J. Pappas, Chairman, President & CEO, Pappas Telecasting Companies
presented by Holly Chasar
6.
Patrick J. Mullen, President, Tribune Broadcasting presented by Rob Trautman
7.
Walter Ulloa, Chairman & CEO, Entravision Communications Corp. presented
by Brian Gadomski
8.
David J. Barrett, President and CEO, Hearst-Argyle Television, Inc. presented
by David Kazmaier
9.
David D. Smith, President and CEO, Sinclair Broadcasting Group Inc. presented
by Aaron Rund
10.
Gary R. Chapman, Chairman, President & CEO, LIN TV Corp. presented
by Tyler Jewel
11.
J. Stewart Bryan III, Chairman & CEO, Media General Inc. presented
by Jen Ellerman
12.
Jeff Smulyan, President & CEO, Emmis Communications presented by Jennifer
Hill
13.
Alex Wallau, President, ABC Television Network presented by Tammy Bruno
14.
Billy Campbell, President, Discovery Networks presented by Ashley Dick
15.
Marc Juris, President, Fuse Networks, LLC presented by Marc Fulton
16.
Steven J. Smith, Chairman & CEO, Journal Communications, Inc. presented
by Jenny Buderer
17.
James Cox Kennedy, Chairman & CEO, Cox Enterprises, Inc. presented
by Emily Laurie
18.
Kenneth Lowe, President & CEO, E. W. Scripps Company. presented by
Biana Bertram
19.
Donald Graham, Chairman & CEO, The Washington Post Company presented
by Amy Rosen
20.
Allan Block, Managing Director, Block Communications presented by Sandra
Pellman
21.
Craig Dubow, President and CEO, Gannett Broadcasting presented by Justin
Berger
22.
Joseph Clayton, President and CEO, Sirius Satellite Radio Inc. presented
by Kelly Fink
23.
John Sykes, Chairman and CEO, Infinity Broadcasting. presented by
Robyn McGuffin
24.
Hugh Panero, President and CEO, XM Satellite Radio Holdings, Inc. presented
by Kyle Cooper
25.
J. D. Clinton, Chairman, Summit America Television, Inc.(formerly Shop
At Home) presented by Heather Johnston
26.
Hugh Hefner, Playboy Inc. presented by Josh Heilman
27.
James McNamera, CEO, Telemundo Communications Group, Inc. presented by
Brittany Barhite
28.
Rob Lawes, Founder and CEO of HIT Entertainment (Children Programs) presented
by Ashley Rogers
29.
Terry Semel, CEO, Yahoo! presented by Jordan Bell
30.
Gary Gannaway, CEO, WorldNow. presented by Bob Russell
31.
Reid Johnson, Founder, President and CEO, Internet Broadcasting Systems
Inc. presented by Stephen Merrill
32.
Madonna, CEO, Maverick Entertainment presented by Jeff Weidman
33.
Steve Jobs, CEO, Apple Computer Inc.and Pixar Studio presented by Troy
Jarrell
34.
Jeff Bezos, Chairman, President & CEO, Amazon.com presented by Jon
Meinhold
35.
Reed Hastings, Chairman, President & CEO, Netflix, Inc. presented by
Jen Hejtmancik
36.
Harold W. McGraw III, President & CEO, The McGraw Hill Companies, Inc.
presented by Megan Dove
37.
Steven Spielberg, Principal, Dreamworks SKG presented by Mike Garcia
38.
Ron Lam, President & CEO, Sega Gameworks, LLC. presented by Nick Shiple
39.
Tatsumi Kimishima, President, Nintendo of America, Inc. presented by Patrick
Tiettmeyer
40.
Stanley T. Sigman, Cingular Wireless, LLC. presented by Michelle Rendine
41.
Peter Chernin, President and Chief Operating Officer, News Corp. presented
by Bob Consiglio
A
short course on Power Point Slide Preparation
PRESENTATION
NOTES
Presentation
Guide
Group Project Presentation - Cable Network Launch (Spring 2001)
Group Project Presentation - Digital Conversion of a Broadcast TV Station
(Spring 2002)
Group Project Presentation - Rank (Spring 2003)
Group Project Presentation - PBS Digital Service Promotion
Campaign (Spring 2004)
Awards
CTAM/Multichannel
News Mark Awards for marketing of cable
Ohio
Media Guide
Top 25 TV Station Groups (Rank) owned 44.5% of all U.S. TV Stations
in 2001
Media Management Resources
Media Investment/Company Reference
Hoovers.com
A company research service with details about key executives and industry
information.
The Street.com
TheStreet.com provides investors, with timely, to-the-point financial
news and analysis you can use to succeed in today's markets.
Veronis, Suhler & Associates
A media merchant bank that providees business info on media companies
Web Mergers
A San-Franciso-based WWW marketplace analyst firm. The site features
infomration for buyers and sellers of web properties, as well as news and
information about web mergers and related business activity.
Annual Reports
Programming and Rating References
Syndication
Programming Ratings Analysis by Katz Programming
Cable and Syndication
Program Ratings by Nielsen
Reference Sources
Findarticles.com
Online article-search service. Search for quality articles in
more than 300 reputable magazines and journals.
Trade Press
Advertising Age
A weekly magazine on the advertising and media industry with plenty
of industry statistics and news.
Broadcasting and Cable
A weekly magazine published by Cahners Publishing and read by executives
of television and radio stations, networks, cable operations and allied
fields. Broadcasting & Cable covers virtually every TV station, every
major market radio station, major cable operations and all key regulations
and legislators
Business2.0
A magazine on online company technology and management with plenty
of references to media industries.
Cable Channel
Webcasts of major conferences about the TV indusry and interviews with
cable TV executives
Cable World
A weekly news and analysis magazine for the cable TV industry. It provides
data to executives for staying abreast of technological changes and competitive
challenges -- while staying within budget.
Columbia Journalism Review's Guide
to Media Companies
This site lists the "Who Owns what" of major media companies.
Communication
News
Summarize important developments in the dynamic world of communications
compiled by Boston University.
Cursor
Media news on both local and national level. A lot of useful
links and information including largest media companies.
Digital Television
A monthly publication on the development of technology in television
industry especially in interactive and digital technolgy.
TelevisonWeek (Formerly Electronic
Media)
A weekly magazine that covers the programming business of television
in broadcasting, cable and syndication, including local stations, broadcast
and cable networks, direct broadcast satellite and the Web
Fast Company
A monthly magazine on current topics in management and leadersihp
Media Life Magazine
An online daily news source about media industry
Media Week
A weekly magazine that covers advertising business and management issues
of commercial media
Multi-Channel News
The current week's important news to the cable television and telecommunications
industries both domestically and internationally.
Newsweek
Media Research Index
A searchable database of articles on media industry compiled by Newsweek.
PK Baseline
Comprehensive online information services for the entertainment and
media communications industries. Subscribers can access: credits, synopses,
awards and more for over 50,000 films, TV series, specials and made for
TV movies, current production details, personnel listings, addresses and
phone numbers of thousands of companies and corporate players, current
and archived editions of Paul Kagan's DBS Report Newsletter, Variety, The
Hollywood Reporter, Cable World magazine and the newswires, box office
estimates and actuals, video rentals, production costs, print and ad costs.
Radio and Records
Online
A magazine on news of the radio and sound recording industry
Radio Business Report
A monthly report on the radio business
Revolution
A magazine on business and marketing in the digital economy
TV Spy
A web site listing hot topics in the TV industry with discussion forum,
job listings and professional service listings.
Variety
Variety is weekly magazine about news on the entertainment industry
published since 1905.
Zap2it (formerly Ultimate TV)
Guide to What's Onscreen TV, Movies and the Internet.
Business/Popular Press
CNNfn.com
U.S.A. Today
The Wall Street Journal
The New York Times
Market Research/Statistics
American
Demographics Magazine
Easy Demographics
1990 US Census
The US Government Census
Census graphs of
African Americans
Stat-USA
USA DATA (Market Information and
Research)
Zipcode Demographics
and Psychographics (An example of Geodemographics)
Trade Associations
American Cable Association
(ACA) - for independent cable system operators
American Women in Radio and Television
Association for Education in Journalism
and Mass Communication (AEJMC)
Association for Interactive
Media (AIM)
Association of Independent Video and
Filmmakers
Association of Interactive Media
Broadcast Education Association (BEA)
Cable in the Classroom
Cable-Television Advertising
Bureau (CAB)
Cable TV Center
Cable & Telecommunications Association
for Marketing (CTAM)
Cable and Telecommunications Human Resources
Association (CTHRA)
Cellular Telecommunications &
Internet Association
International Radio and Television Society
(IRTS)
Media Communications Association - International
National Association for Multi-Ethnicity
in Communication (NAMIC)
National Association of Broadcasters(NAB)
National Association of Programming
Executives(NAPTE)
National Cable Television
Association(NCTA)
National Cable Television Cooperative,
Inc.
North American Broadcasters Associaton
(NABA)
Ohio Association of Broadcasters (OAB)
Ohio Cable Telecommunications Association
(OCTA)
Radio Advertising Bureau(Radio Advertising
Bureau)
Satellite Broadcasting and Communication
Association
Satellite Industry Association
Telecommunications Industry Association
Television Bureau of Advertising (TvB)
United States Telecom Association
Women in Cable and Telecommunications
(WICT)
Copyright 2004 Louisa
Ha