TCOM 455

Telecommunications Management

(Updated May 11, 2004)

Syllabus | Assignments | APA Style Guide| Presentation Guide|Group Projects|Awards|Media Ownership|Media Management Resources|Media Investment/Annual Reports|Find Articles|Trade Press | Popular Press |Trade Asso | Market Research |Dr. Ha's Home Page|Search Engines|Department of Telecommunications|

Course Syllabus

Assignment Instructions


Use Internet Explorer to View the Power Point Presentations

Spring 2001 Spring 2002 Spring 2003 Spring 2004 A short course on Power Point Slide Preparation

PRESENTATION NOTES

Presentation Guide

Group Project Presentation - Cable Network Launch (Spring 2001)

Group Project Presentation - Digital Conversion of a Broadcast TV Station (Spring 2002) Group Project Presentation - Rank (Spring 2003) Group Project Presentation - PBS Digital Service Promotion Campaign (Spring 2004)
 

Awards

CTAM/Multichannel News Mark Awards for marketing of cable
 

Media Ownership Information in Top 50 markets

Ohio Media Guide

Top 25 TV Station Groups (Rank) owned 44.5% of all U.S. TV Stations in 2001

Media Management Resources

Media Investment/Company Reference

Hoovers.com
A company research service with details about key executives and industry information.
The Street.com
TheStreet.com provides investors, with timely, to-the-point financial news and analysis you can use to succeed in today's markets.
Veronis, Suhler & Associates
A media merchant bank that providees business info on media companies
Web Mergers
A San-Franciso-based WWW marketplace analyst firm.  The site features infomration for buyers and sellers of web properties, as well as news and information about web mergers and related business activity.

Annual Reports

Programming and Rating References

Syndication Programming Ratings Analysis by Katz Programming
Cable and Syndication Program Ratings by Nielsen

Reference Sources

Findarticles.com
Online article-search service.  Search for quality articles in more than 300 reputable magazines and journals.

Trade Press
Advertising Age
A weekly magazine on the advertising and media industry with plenty of industry statistics and news.
Broadcasting and Cable
A weekly magazine published by Cahners Publishing and read by executives of television and radio stations, networks, cable operations and allied fields. Broadcasting & Cable covers virtually every TV station, every major market radio station, major cable operations and all key regulations and legislators
Business2.0
A magazine on online company technology and management with plenty of references to media industries.
Cable Channel
Webcasts of major conferences about the TV indusry and interviews with cable TV executives
Cable World
A weekly news and analysis magazine for the cable TV industry. It provides data to executives for staying abreast of technological changes and competitive challenges -- while staying within budget.
Columbia Journalism Review's Guide to Media Companies
This site lists the "Who Owns what" of major media companies.
Communication News
Summarize important developments in the dynamic world of communications compiled by Boston University.
Cursor
Media news on both local and national level.  A lot of useful links and information including largest media companies.
Digital Television
A monthly publication on the development of technology in television industry especially in interactive and digital technolgy.
TelevisonWeek (Formerly Electronic Media)
A weekly magazine that covers the programming business of television in broadcasting, cable and syndication, including local stations, broadcast and cable networks, direct broadcast satellite and the Web
Fast Company
A monthly magazine on current topics in management and leadersihp
Media Life Magazine
An online daily news source about media industry
Media Week
A weekly magazine that covers advertising business and management issues of commercial media
Multi-Channel News
The current week's important news to the cable television and telecommunications industries both domestically and internationally.
Newsweek Media Research Index
A searchable database of articles on media industry compiled by Newsweek.
PK Baseline
Comprehensive online information services for the entertainment and media communications industries. Subscribers can access: credits, synopses, awards and more for over 50,000 films, TV series, specials and made for TV movies, current production details, personnel listings, addresses and phone numbers of thousands of companies and corporate players, current and archived editions of Paul Kagan's DBS Report Newsletter, Variety, The Hollywood Reporter, Cable World magazine and the newswires, box office estimates and actuals, video rentals, production costs, print and ad costs.
Radio and Records Online
A magazine on news of the radio and sound recording industry
Radio Business Report
A monthly report on the radio business
Revolution
A magazine on business and marketing in the digital economy
TV Spy
A web site listing hot topics in the TV industry with discussion forum, job listings and professional service listings.
Variety
Variety is weekly magazine about news on the entertainment industry published since 1905.
Zap2it (formerly Ultimate TV)
Guide to What's Onscreen TV, Movies and the Internet.

Business/Popular Press
CNNfn.com
U.S.A. Today
The Wall Street Journal
The New York Times
 

Market Research/Statistics
American Demographics Magazine
Easy Demographics
1990 US Census
The US Government Census
Census graphs of African Americans
Stat-USA
USA DATA (Market Information and Research)
Zipcode Demographics and Psychographics (An example of Geodemographics)

Trade Associations
American Cable Association (ACA) - for independent cable system operators
American Women in Radio and Television
Association for Education in Journalism and Mass Communication (AEJMC)
Association for Interactive Media (AIM)
Association of Independent Video and Filmmakers
Association of Interactive Media
Broadcast Education Association (BEA)
Cable in the Classroom
Cable-Television Advertising Bureau (CAB)
Cable TV Center
Cable & Telecommunications Association for Marketing (CTAM)
Cable and Telecommunications Human Resources Association (CTHRA)
Cellular Telecommunications & Internet Association
International Radio and Television Society (IRTS)
Media Communications Association - International
National Association for Multi-Ethnicity in Communication (NAMIC)
National Association of Broadcasters(NAB)
National Association of Programming Executives(NAPTE)
National Cable Television Association(NCTA)
National Cable Television Cooperative, Inc.
North American Broadcasters Associaton (NABA)
Ohio Association of Broadcasters (OAB)
Ohio Cable Telecommunications Association (OCTA)
Radio Advertising Bureau(Radio Advertising Bureau)
Satellite Broadcasting and Communication Association
Satellite Industry Association
Telecommunications Industry Association
Television Bureau of Advertising (TvB)
United States Telecom Association
Women in Cable and Telecommunications (WICT)

Copyright 2004 Louisa Ha