School of Media and Communication

(updated February 28, 2008)

Housed in the School of Media and Communication, the Emerging Media Research Cluster promotes interdisciplinary dialogue and research on the political, economic, cultural, social and technological aspects of emerging media. It serves to develop collaborative research projects and present research on emerging media to the university at large. Currently, the core members of the group are are Drs. Josh Atkinson (Interpersonal Communication), Oliver Boyd-Barrett (Journalism and Telecommunications), Paul Cesarini (Visual Communication Technology), Tori Ekstrand (Journalism), Ellen Gorsevski (Interpersonal Communication), Louisa Ha (Telecommunications), Laura Lengel (Interpersonal Communication), Canchu Lin (Interpersonal Communication), Kim McCann (Telecommunications), Ewart Skinner (Telecommunications) and Gi Woong Yun (Telecommunications). Graduate student members include Primus Igboaka, Ki Sung Yoon, and Stephen Merrill. The coordinator of the research cluster is Louisa Ha (Telephone: 419-3729103, e-mail: louisah@bgsu.edu ).

* Emerging Media Research Cluster Spring 2008 Presentation Schedule 10:30 a.m. West Hall 310

February 4 (Monday) : Web-based Teaching Roundtable (click here to see multimedia recording):  Paul Cesarini, Ellen Gorsevski, Radhika Gajjala,  Louisa Ha, Canchu Lin
Feb 25 (Monday):  Louisa Ha (TCOM):   A Review of a Decade of Online Advertising Research
March 10 (Monday):  Paul Cesarini (VCT):  The Fall and Rise of Information Appliances
March 31 (Monday):  Primus Igboaka (SCS):  Telecommunications Industry and Development in Nigeria:  Resolving the Puzzle
April 13 (Monday):     Gi Woong Yun (TCOM): Abortion-related Weblog  Content Analysis

The Emerging Media Study Group seminars have been held since spring 2004. Topics that have been presented include:

• Online course assessment research project
• Role of Cable TV Web Sites in Cable TV Network Branding and Viewership
• Government Telecom Surveillance Policy
• Time vs. Access in Web Site Use
• Determinants of Webcasting Business Models: A Comparative Study of South Korean and United States Leading Webcasters
• The 'information revolution', financial globalization, state power and money laundering
• Reproducing race, gender, class, sexuality in m, online technological environments
• Interactivity and consumer commenting functions in leading US and Korean retail web sites
• The UN World Summit on the Information Society: Tunisia and Its Impact on Phase II of the Summit
• Positive message inertia on a discussion forum
• Internet Privacy on campus
• Social information processing theory and the Use of Blackboard
• Consuming/producing/inhabiting Digital Diasporas
• Diversity in the age of media abundance and convergence
• Student project collaboration using Wikis
• Media diversity: The structural analysis of the search engines and source diversity in the Internet
• Meeting with Alex Curtis on Net Neutrality
• Content Production by Users of Video Sharing Site YouTube
• Meeting with Erick Schonfeld on Web 2.0
• College Radio Business Models
• Face-to-face versus Television Video Conferencing Teamwork in Systems Development: An Interaction Content Analysis
• The use of MYBGSU/Blackboard by faculty and staff in BGSU: A Social Information Process Perspective

Our group members are actively conducting research projects and teaching courses on emerging media and their recent publications are featured below.

Recent Research Publications on Emerging Media (since 2002)

Joshua D. Atkinson, Assistant Professor, Department of Interpersonal Communication

• Atkinson, J. (2007). Contemporary crusaders and timeless elders: Building cultural capital through alternative media texts. Popular Communication, 5, 171-190.
• Atkinson, J., & Dougherty, D. (2006). Alternative media and social justice movements: The development of a resistance performance paradigm of audience analysis. Western Journal of Communication, 70, 64-88.
• Atkinson, J. (2006). Analyzing resistance narratives at the North American Anarchist
  Gathering: A method for the analysis of social justice alternative media. Journal of Communication Inquiry, 30, 251-272.
• Atkinson, J. (2005). Towards an understanding about complexities of alternative media:
  Portrayals of power in alternative media. Qualitative Research Reports in Communication, 6, 77-84.

Oliver Boyd-Barrett, Director, School of Communication Studies

• Boyd-Barrett, O. (2006). Cyberspace, globalization and U.S. empire . Global Media and Communication, 2(2).
• __________ (2005). A different scale of difference, contribution to Symposium: what is global about global media, pp. 15-19, in Global Media and Communication. 1(1). 
• _________ (2004). US global cyberspace, in D. Schuler and P. Day (Eds. ). Shaping the Network Society . Cambridge : MIT Press, pp. 19-42.
• _________ (2004). Cyberspace and the public sphere, in P. Day and D. Schuler ( Eds ), Global Communities in the Network Society . London : Routledge . 

Paul Cesarini, Assistant Professor, Visual Communication Technology

• Hershberger, A., Albrecht, D., Cesarini, P., Jorissen, K., Mara, A., & Spence, M. (in press)Publish or Perish and the Ripple Effect: Lessons From a Research and Teaching Faculty Learning Community ". The Journal on Excellence in College Teaching.
• Cesarini, P. (2007) I Am a DJ, I Am What I Say: the Rise of Podcasting. Small Tech: the Culture of Digital Tools. Eds. Byron Hawke, David Rieder, & Ollie Oviedo. http://www.upress.umn.edu/Books/H/hawk_small.html
• Cesarini, P. Sinn, J. & Armentano, T. (2006 Oct). Distance Education at Bowling Green State University: Challenges, Opportunities, and Promise. Journal of Industrial Technology, 22-4. http://www.nait.org/jit/Articles/cesarini092006.pdf
• Wiewandt, F. & Cesarini, P. (2006 Jul). A Digital Dilemma: File Preparation for Archival Storage. Journal of Industrial Technology, 22-3. http://www.nait.org/jit/Articles/wiewandt063006.pdf
• Cesarini, P. (2005 Spring). Exploring Digital Asset Management: Needs and Strategies for Distance Learning. Professional Studies Review, 1-2. pp. 50-59.
• Cesarini, P. & Mellen, J. (2005 Apr). Challenges Ahead for Adobes Portable Document Format. Journal of Industrial Technology, 21-2. http://www.nait.org/jit/Articles/cesarini033005.pdf
• Cesarini, P. (2004 Nov). Contextualizing Digital Rights Management: Past, Present and Future. Journal of Industrial Technology, 20-4. http://www.nait.org/jit/Articles/cesarini110804.pdf
• Cesarini, P. (2004 Jul 1). Opening the Xbox: Linux, Microsoft, and Control. M/C: A Journal of Media and Culture, 7, http://journal.media-culture.org.au/0406/08_Cesarini.php
• Cesarini, P. (2004). Computers, Technology, and Literacies, The Journal of Literacy and Technology, 3-4. http://www.literacyandtechnology.org/v4/cesarini.htm
• Cesarini, P. (2002 Jul 5). eBooks: a Battle for Standards. The Writing Instructor. http://www.writinginstructor.com/essays/cesarini/index.html

Tori Ekstrand , Assistant Professor, Department of Journalism

• Ekstrand , V .( 2006). Protecting the Public Policy Rationale of Copyright: Reconsidering Copyright Misuse, Communication Law and Policy , upcoming.
• Ekstrand , V. (2005). News Piracy and the Hot News Doctrine: Origins in Law and Implications for the Digital Age . New York : LFB Scholarly.
• Ekstrand , V. & Imfeld , C. (2005). The Music Industry and the Legislative Development of the Digital Millennium Copyright Act's Online Service Provider Provision. Communication Law and Policy , 10(3), 291-312. 
• Ekstrand , V. (2004).Unmasking Jane and John Doe: Online Anonymity and the First Amendment. Communication Law and Policy, 8 (4), 405-427.
• Ekstrand , V. (2002). Drawing Swords after Feist : Efforts to Legislate the Database Pirate. Communication Law and Policy, 7 (3), 317-341.
• Ekstrand , V. (2002). Want Online News? These are the Terms. A Legal Analysis of the Top 50 User Agreements. Journalism and Mass Communication Quarterly, 79 (3), 602-618.

Jim Foust, Associate Professor, Department of Journalism

• Foust, J.C. (2005). Online Journalism: Principles and Practices of News for the Web . Scottsdale , Ariz. : Holcomb-Hathaway.
• Foust, J.C. (2004). The Internet and World Wide Web. In Augie Grant and Jennifer Meadows (eds.), Communications Technology Update (9 th Ed.) (pp. 187-197). Boston : Focal Press.

Radhika Gajjala , Associate Professor, Department of Interpersonal Communication

• Gajjala , R. and Altman M (in press, forthcoming 2006). Producing Cyber-Selves Through Technospatial Praxis: Studying Through Doing. In Health Research in Cyberspace, Pranee Liamputtong ( ed .). Nova Publishers.
• Gajjala , R (in-press, forthcoming 2006 ) Cyberethnography : Reading South Asian Diasporas in Going Native on the Net: Indigenous Cyberactivism and Virtual Diasporas over the World Wide Web. Kyra Marie Landzelius ( ed ). London : Routledge .
• Gajjala , R. (2005) Cyborg-Diaspora :Observations from the Cyber-field. In Kris Knauer and T. Rachwal (Ed.) On the Move: Mobility and Identity . Akademii Techniczno-Humanistycznej ; Bielsko-Biala .
• Altman, M and Gajjala , R (2005). Exploring the Production of Race through Virtual Learning Environments. In International Handbook of Virtual Learning Environments . Joel Weiss, Jason Nolan, Peter Trifonas (Eds.). Springer International.
• Gajjala R (2004). Cyber selves: Feminist ethnographies of South Asian Women . Altamira Press.

Louisa Ha, Professor, Department of Telecommunications

• Ha, L., Okigbo,C,, Igboaka, P. (in press). Knowledge creation and dissemination in Sub-Saharan Africa, Management Decision (Funded by the Emerald Researh Award).
• Ha, L... (in press). Online advertising research: A review. Journal of Current Issues and Research in Advertising
• Wolph, K. & Ha, L. (in press). DVD Extras and the Impact of DVD Ownership on viewing of shows on TV, Feedback, March.
• Ha, L. & McCann, K. (in press). An integrated model of advertising clutter in offlijne and online media environment. International Journal of Advertising.
• Ha, L., Okigbo, R. & Igboaka, P. (2007). Creation and dissemination of agricultural knowledge in Nigeria using broadband technology, Conference Proceedings of the Ebenezer Soola Conference on Communication, Ibadan, Nigeria, October 18-19, 2007. pp.294-304 (Funded by the Emerald Research Award).
• Ha, L. & Ganahl , R. (2007 eds,). Webcasting worldwide: Business models of an emerging global medium. Mahwah , NJ : Lawrence Erlbaum Associates (Recipient of Association for Education in Journalism and Mass Communication 2007 Robert Picard Award for Books and Monographs in Media Management and Economics).
• Ha, L (2007). Application of the ACR Framework in a 13-Country Study of Leading Webcasters. In Ha, Louisa and Richard Ganahl (2007 Eds). Webcasting Worldwide:Business Models of an Emerging Global Medium. Mahwah, NJ: Lawrence Erlbaum Associates, pp.29-48.
• ______ (2007). The United States: The Largest Broadband Market in the World. In Ha, Louisa and Richard Ganahl (2007 Eds). Webcasting Worldwide:Business Models of an Emerging Global Medium. Mahwah, NJ: Lawrence Erlbaum Associates, pp.49-68.
• Ha, L. & Ganahl, R. (2007) . Webcasting as a Global Emerging Medium and a Tripartite Framework to Analyze Emerging Media Business Models. In Ha, Louisa and Richard Ganahl (2007 Eds). Webcasting Worldwide: Business Models of an Emerging Global Medium. Mahwah, NJ: Lawrence Erlbaum Associates, pp.3-28.
• Ha, L. & Ganahl, R. (2007). Lessons from the Leading Webcasters around the World and the Outlook of Webcasting as an Emerging Global Medium. In Ha, Louisa and Richard Ganahl (2007 Eds). Webcasting Worldwide: Business Models of an Emerging Global Medium. Mahwah, NJ: Lawrence Erlbaum Associates, pp.407-418. .
• Ha, L. (2006). Diversity in an age of media abundance and convergence,” The 7th World Media Economics Conference Proceedings, Beijing, China.
• Park, S., & Ha, L. (2005). Interactivity in Consumer Commenting Functions: A comparison of Korean and U.S. leading retail websites. Proceedings of the Annual conference of the American Academy of Advertising , Hong Kong , June 2005. http://advertising.utexas.edu/AAA/AsiaPac2005/20_AAA%20AsiaPac3_paper14.pdf
• Ha. L. (2004). Webcasting . In Hossein Bidgoli (ed.), The Internet encyclopedia (pp. 674-686).  New York : John Wiley & Sons.
• Ha, L. & Chan-Olmsted, S. (2004). Cross media use in electronic media: The role of Web sites in cable TV network branding and viewership . Journal of Broadcasting and Electronic Media 48 (4), 620-645 . (Funded by the National Cable Magness Institute Research Grant)
• Ha, L. & Ganahl , R. (2004). Webcasting business models of click-and-bricks and pure-play media:  A comparative study of leading Webcasters in South Korea and the United States . The International Journal on Media Management , 6 (1 & 2), 75-88.
• Ha, L. (2004). Production sources, market competition and enhanced TV Features on TV station Web sites: A case study of Ohio TV stations. Feedback , 45(6), 50-61.
• Ha, L. & Chan-Olmsted, S. (2004). Mixed results for cable's web journey: increased site usage may influence tv viewing patterns, but there's still work to do. The Financial Manager , September/October, 12-13.
• Ha, L. (2003). Crossing offline and online media: A comparison of online advertising on TV Web sites and online portals. Journal of Interactive Advertising. http://www.jiad.org/vol3/no2/ha/index.htm
• Chan-Olmsted, S. & Ha, L. (2003). Internet business models for broadcasters: How television stations perceive and integrate the Internet. Journal of Broadcasting and Electronic Media, 47(4), 597-617. (Funded by the National Association of Broadcasters Broadcast Research Grant)
• Ha, L. & Chan-Olmsted, S. (2002). Consumers' use of enhanced TV Features and interest in e-commerce on cable network Web sites. Electronic Markets: the International Journal of Electronic Commerce & Business Media, 12(4), 237-247 .
• Ha, L. (2002). Enhanced television strategy models: A study of TV Web sites. Internet Research: Electronic Applications and Policy , 12(3), 235-247.
  

Primus Igboaka, Doctoral Student, School of Communication Studies

• Ha, L., Okigbo,C,, Igboaka, P. (in press). Knowledge creation and dissemination in Sub-Saharan Africa, Management Decision(Funded by the Emerald Research Award).
• Ha, L.., Okigbo, R. & Igboaka, P. (2007). Creation and dissemination of agricultural knowledge in Nigeria using broadband technology, Conference Proceedings of the Ebenezer Soola Conference on Communication, Ibadan, Nigeria, October 18-19, 2007. pp.294-304 (Funded by the Emerald Research Award).

Canchu Lin, Assistant Professor, Department of Interpersonal Communication

• Lin, C. (2006). Organizational Website Design as a Rhetorical Situation. IEEE Transactions on Professional Communication.
• Lin, C. (2002). Organizational size, multiple audiences, and web site design. Technical Communication, 49 (1), 36-44.

Sung- Yeon Park , Assistant Professor, Department of Telecommunications

• Park, S., & Ha, L. (2005). Interactivity in Consumer Commenting Functions: A comparison of Korean and U.S. leading retail websites. Proceedings of the Annual conference of the American Academy of Advertising , Hong Kong , June 2005. http://advertising.utexas.edu/AAA/AsiaPac2005/20_AAA%20AsiaPac3_paper14.pdf
• Park, S. & Yun , G. (2004). The impact of Internet-based communication systems on supply chain management: An application of transaction cost analysis. Journal of Computer-Mediated Communication , 10(1).   http://jcmc.indiana.edu/vol10/issue1/park_yun.html .
• Reaves, S., Bush Hitchon , J., Park, S ., & Yun , G. W. (2004). If looks could kill: The ethics of digital manipulation of fashion models and attitudes of readers . Journal of Media Ethics, 19 (1): 56-71.
• Reaves, S., Bush Hitchon , J. C., Park, S ., & Yun , G. (2004). You can never be too thin - or can you ?: The effects of digital manipulation of fashion models' body size, leg length and skin color. Race, Gender, and Class. 11 (2): 140-155.

Gi Woong Yun , Assistant Professor, Department of Telecommunications

• Yun, G. W. (2007). Interactivity concepts examined: Response time, hypertext, role taking, and multimodality. Media Psychology, 9(5), 527-548.
• Yun, G. W., Ford, J., Hawkins, R. P., Pingree, S., McTavish, F., Gustafson, D., & Berhe, H. (2006). On the validity of Client-side vs Server-side web log data analysis. Internet Research, 16(5), 537-552. (Highly Commended Winner at the Emerald Literati Network Awards for Excellence)
• Park, S. & Yun , G. (2004). The impact of Internet-based communication systems on supply chain management: An application of transaction cost analysis. Journal of Computer-Mediated Communication , 10(1). http://jcmc.indiana.edu/vol10/issue1/park_yun.html .
• Reaves, S., Hitchon , J., Park, S., & Yun , G. W . (2004). "You can never be too thin" - Or can you ?: A pilot study on the effects of digital manipulation of fashion models' body size, leg length and skin color. Race, Gender & Class, 11 (2).
• Reaves, S., Hitchon , J. B., Park, S.-Y., & Yun , G. W . (2004). If looks could kill: The ethics of digital manipulation of fashion models and attitudes of readers. Journal of Media Ethics , 19(1).
• Park, S., & Yun G. W. ( 2003). What do we know about "attention to television?": Toward a synthesis of two approaches. Proceedings of the Annual conference of the American Academy of Advertising. Denver-Bloomfield , CO , March 2003.

Kim McCann, Adjunct Professor, Telecommunications

• Ha, L. & McCann, K. (in press). An integrated model of advertising clutter in offline and online media. International Journal of Advertising.
• McCann, K. (2006). Media diversity: The analysis of the search engines and source diversity in the Internet. Paper will be presented at NCA on Top Three Student Papers in Mass Media, Nov 2006. San Antonio, TX.