School of Media and Communication
Faculty and Staff
Sung-Yeon Park, Ph.D.Title: Associate Professor
Office: 316 West Hall
As a native of South Korea, Dr. Park earned her BA and MA at Korean University in South Korea. She came to the US in 1997 and received her Ph.D. at the U. of Wisconsin-Madison. She has been teaching in BG since on such subjects as media and information society, media effects, media, gender and culture, and strategic communication. Her research centers around three areas: media effects on body image and its intervention; media in intergroup and intercultural relations; perceptual process of media message usage and its influence. She serves as a reviewer for many journals and also currently a member of the editorial review board of Communication Research.
Ph.D. University of Wisconsin, Madison
TCOM1030: Media and Information Society
Park, S. (2012). Mediated intergroup contact: Concept explication, synthesis, and application. Mass Communication & Society, 15(2), 136-159.
Park, S.* & Cruea, M. (2012). Gender disparity in video game usage: A third-person perception-based explanation. Media Psychology, 15(1), 1-24. *Equal contribution
Yun, G., & Park, S. (2011). Willingness to post a message online. Journal of Computer-Mediated Communication, 16(2), 201-227.
Park, S., McSweeney, J., & Yun, G. (2009). Intervention of eating disorder symptomatology using educational mass communication messages. Communication Research, 36(5), 677-697.
Park, S.* & Kim, Y. (2009). Reverse acculturation: A new cultural phenomenon examined through an emerging wedding practice of Korean Americans in the United States. Family and Consumer Research Journal, 37(3), 359-375. *Equal contribution
Yun, G., Park, S., & Ha, L. (2008). Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail Web sites. Journal of Interactive Marketing, 22(3), 40-50.
Park, S., Yun, G., McSweeney, J., & Gunther, A. (2007). Do third-person perceptions of media influence contribute to pluralistic ignorance on the norm of ideal female thinness? Sex Roles, 57(7/8), 569-578.
Park, S. (2005). The influence of presumed media influence on women’s desire to be thin. Communication Research, 32(October), 594-614.