Profile:

Louisa Ha is a professor and the Acting Chair in the Department of Telecommunications at Bowling Green State University, Ohio, U.S.A.  She is also an associate editor of Journalism and Mass Communication Quarterly, the flagship journal of the Association for Education in Journalism and Mass Communication. She is the founder and chair of the Emerging Media Research Cluster in the School of Communication Studies there.  She created the International Advertising Resource Center Web Site at http://www.bgsu.edu/departments/tcom/faculty/ha/intlad1.html since 1996.  Her research interests are media management and media convergence, media technologies, online advertising, media diversity, international communication and audience research. Her recently senior edited book, Webcasting Worldwide: Business Models of an Emerging Global Medium, received the AEJMC 2007 Robert Picard Award for books and Monographs and will also be translated into Chinese by Tsinghua Universitiy Press. In addition to being the recipient of the 2006 Barry Sherman Teaching Award in Media Management and Economics for excellence and innovation in teaching, she has published over 30 refereed journal articles in refereed scholarly journals such as Journal of Broadcasting and Electronic Media, Journal of Communication, International Journal on Media Management, Journal of Advertising, and Journal of Advertising Research.  Her many research awards include two-time first place paper awards in Broadcast Education Association’s media management and sales division paper competition, second best faculty paper in the Association for Education in Journalism and Mass Communication’s Media Management and Economics Division, the Advertising Research Foundation’s Lysaker Prize Award for Outstanding Research in Media, and Outstanding Reviewer Award from the Journal of Advertising.

Education:

Ph.D. Michigan State University
M.Phil. Chinese University of Hong Kong
B.Ssc. Chinese University of Hong Kong

Classes:

TCOM103 Media and Information Society
TCOM360 Media Research
TCOM453 Media Sales and Promotion
TCOM455 Telecommunications Management
TCOM461 Audience Research
TCOM463 Telecommunications Programming
COMS729 Globalization, Convergence and Strategic Media Management
COMS729 Media Economics and Diversity

Vitae: