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2007 MPCA/MACA Meeting
Crowne Plaza Hotel Kansas City Downtown
1301 Wyandotte St.
Kansas City, MO 64105
Hotel Front Desk: 816-474-6664
Hotel Fax: 816-474-0424
Saturday, October 13, 2007
10:15-11:45am
2204. Salon C1. Museums and Teaching Popular Culture. Area: Teaching Popular Culture
- “An Introduction to the Advertising Icon Museum”
- The Advertising Icon Museum (http://www.advertisingiconmuseum.com/), which will showcase the world’s largest-known collection
of three-dimensional advertising icons, is currently under construction in Kansas City. Founded by Robert Bernstein of Bernstein-Rein
Advertising and under the direction of Howard Boasberg, the Advertising Icon Museum will feature public access to the permanent
collection, permanent and temporary exhibitions, a two-story sculptural centerpiece, a wide range of educational programs
for students from elementary school children to undergraduate marketing majors, and gift shop. It is also the permanent home
of the annual winners of Advertising Week’s “Madison Avenue Advertising Walk of Fame” as chosen by millions of online voters
via Yahoo! and presented by USA Today and Reuters. In this session, the Founder and Executive Director will share their work
and vision regarding a museum that will educate and enhance the public’s appreciation and understanding of advertising and
product branding through the use of advertising icons and fictional characters.
- Robert A. Bernstein, Chairman, Advertising Icon Museum
- Howard T. Boasberg, Executive Director, Advertising Icon Museum
- Chair: Angela M. Nelson, Bowling Green State University
Sunday, October 14, 2007
9:45-11:15am
3208. 2525. Communication, Music, Literature, and Popular Culture. Area: Teaching Popular Culture
- “Using Popular Culture in Oral Communication Classroom: A Personal Account,” Ahmet Atay, Southern Illinois University—Carbondale
- “Drawing Parallels between the Classics and Popular Culture or, Victor and the Monster Meet Stryker and the Wolverine,” Tracy
W. Schrems, St. Bonaventure University
- “Modernity’s Fractured Ideals: Status Games Infect Mass Culture,” Tony Osborne, Gonzaga University
- Chair: Tony Osborne
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