Dr. Louisa Ha Associate Professor, Telecommunications Ph.D., Mass Communications, Michigan State University M.Phil., Communication, Chinese University of Hong Kong B.S. (Hons.), Social Science, Chinese University of Hong Kong Office: 320 West Hall Phone: 419-372-9103 E-mail: louisah Departmental Faculty Page Cirriculum Vita (doc.)

Research Interests: Media convergence and media management; new media technologies; webcasting; international advertising; Internet marketing; audience research Selection of Recent & Reoccurring Courses: Telecommunications Programming (TCOM 463); Globalization, Convergence and Strategic Media Management (COMS 729); Media Sales and Promotion (TCOM 453); Data Analysis Using SPSS (COMS 694); Audience Research (TCOM 469) Biography: Louisa Ha is an associate professor and Undergraduate Coordinator in the Department of Telecommunications, School of Communication Studies, at Bowling Green State University, Ohio, U.S.A. and is the founder of the Emerging Media Study Group in the School of Communication Studies there. She created the International Advertising Resource Center Web Site at http://www.bgsu.edu/departments/tcom/ faculty/ha/intlad1.html since 1996. Her research interests are media management and media convergence, media technologies, media diversity, international communication and online advertising. She has published over 30 refereed journal articles in journals such as Journal of Broadcasting and Electronic Media, Journal of Communication, International Journal on Media Management, Internet Research, and Journal of Advertising. Several of them covered communication issues in Sub-Saharan Africa. Her many research awards include two-time first place paper awards in Broadcast Education Association’s Media Management and Sales Division paper competitions, second best faculty paper in the Association for Education in Journalism and Mass Communication’s Media Management and Economics Division, the Advertising Research Foundation’s Lysaker Prize Award for Outstanding Research in Media, and Outstanding Reviewer Award from the Journal of Advertising. She is on the editorial review board of the Journal of Advertising, International Journal of Advertising, Journal of Promotion Management, Journal of Web Site Promotion, and Ohio Communication Journal. In addition to being the chief editor of the Webcasting Worldwide book published by Lawrence Erlbaum Associates, she has recently published eight refereed journal articles on the convergence of the Web with the TV and radio media. She received her Ph.D. in Mass Media from Michigan State University. Her Bachelor and M. Phil degrees in Communication were from the Chinese University of Hong Kong. Selected Publications: Ha, Louisa and Richard Ganahl (in press). Webcasting Worldwide: Business Models of an Emerging Global Medium. Mahwah, NJ: Lawrence Erlbaum Associates. Ha, Louisa and Sylvia Chan-Olmsted (2004), “Cross Media Use in Electronic Media: The Role of Web Sites in Cable TV Network Branding and Viewership,” Journal of Broadcasting and Electronic Media, 48(4), 620-645. Ha, Louisa and Richard Ganahl (2004), “Webcasting Business Models of Click-and-Mortar and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States,” The International Journal on Media Management, 6 (1 & 2), 75-88. Ha, Louisa (2004), “Webcasting,” in Hossein Bidgoli (ed.), The Internet Encyclopedia, New York: John Wiley & Sons, pp. 674-686. Chan-Olmsted, Sylvia and Louisa Ha (2003), “Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet," Journal of Broadcasting and Electronic Media, 47(4), 597-617. Ha, Louisa (2003), “Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals,” Journal of Interactive Advertising. http://jiad.org. Ha, Louisa (2003), “Re-Examining the Economics of Publishing Scholarly Journals: A Case Study on the Perceived Demand of a Society-Published Journal,” Learned Publishing, 16, 193-199. Pratt, Charlotte, Louisa Ha, Steven R. Levine and Cornelius B. Pratt (2003), “Stroke Knowledge and Barriers to Stroke Prevention in African Americans: Implications for Health Communication,” Journal of Health Communication, 8, 1-13. Ha, Louisa and Sylvia Chan-Olmsted (2002), “Consumers’ Use of Enhanced TV Features and Interest in E-Commerce on Cable Network Web Sites,” Electronic Markets: the International Journal of Electronic Commerce & Business Media, 12(4): 237-247. Cornelius Pratt, Louisa Ha & Charlotte Pratt (2002), "Setting the Public-Health Agenda on Major Diseases in Sub-Saharan Africa: African Popular Magazines and Medical Journals, 1981-1997," Journal of Communication, December, 889-904. Ha, Louisa (2002), “Enhanced Television Strategy Models: A Study of TV Web Sites,” Internet Research: Electronic Applications and Policy, 12(3), 235-247. Ha, Louisa (2002), "Market Research" in John McDonough (ed.), Encyclopedia in Advertising, Fitzroy Dearborn Publishers, pp. 983-987. Ha, Louisa and Sylvia Chan-Olmsted (2001), “Enhanced Television as Brand Extension: TV Viewers’ Perception of Enhanced TV Features and TV Commerce on Broadcast Networks’ Web Sites,” International Journal on Media Management, 3(4), 202-213. Ha, Louisa and Cornelius Pratt (2000), "The Real State of Public Relations on the World Wide Web," The Public Relations Strategist, 6(3), 30-33. Ha, Louisa and Cornelius Pratt (2000), "Chinese and Non-Chinese Scholars' Contribution to Communication Research on Greater China, 1978-1998," Asian Journal of Communication 10(1), 95-113. Ha, Louisa, Mrinal Ghosh, Rajeev Batra and Jiehai Zhang (1999) "Product Distribution Choices in China: A Transaction Cost Perspective," in Rajeev Batra (ed.) Marketing Issues in Transitional Economies, Kluwer, pp. 181-189. Ha, Louisa (1999) "A Model of Magazine Advertising Clutter and Advertising Effectiveness," The Gallup Research Journal, 2(1), 157-184. Ha, Louisa and E. Lincoln James (1999)" Advertising Informativeness in Cyberspace: A Benchmark Study of Business Web Sites," Advances in Marketing, Theory, Practice and Education, South Western College Publishing, MS, pp. 18-22. Ha, Louisa (1999) "Advertising Educators' Textbook Adoption Practices," Journal of Advertising Education, Spring, 35-43. Ha, Louisa and E. Lincoln James (1998), "Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites," Journal of Broadcasting and Electronic Media, 42(4), 457-474. Ha, Louisa (1998), "Advertising Appeals Used by Services Marketers: A Comparison between Hong Kong and the United States," Journal of Services Marketing, 12(2), 98-112. Ha, Louisa (1998)," Advertising in Hong Kong under Political Transition," Web Journal of Mass Communication Research, 1 (3). Ha, Louisa (1998), "Changes in Language Use and Value Appeals under Political Transition: The Case of Hong Kong Advertising 1991-1995," Asian Journal of Communication, 8(1), 53-72. Ha, Louisa, Fred Beard and Roy Kelsey (1998), "Students' Computer Skills and Advertising Course Performance," Journalism and Mass Communication Educator, Spring, 33-43. Ha, Louisa and Dennis Ding (1998), "Advertising Education in China: Old U.S. Wine in New Chinese Bottles?" in the 1998 American Academy of Advertising Annual Conference Proceedings, Darrel Muehling (ed.), pp. 139-146. Ha, Louisa (1997), "Active Participation and Quiet Observation of ADFORUM Subscribers," Journal of Advertising Education, 2(1), 1-15. Ha, Louisa and Barry Litman (1997), "Does Advertising Clutter Have Diminishing Returns?" Journal of Advertising, 26(1), 31-42. Ha, Louisa (1997), " Strengths and Limitations of Pan-Asian Advertising Media: A Review for International Advertisers," International Journal of Advertising, Vol. 17, No. 2. Ha, Louisa and E. Lincoln James (1997), "Determinants of Consumer Responses to Direct Marketing Media," Journal of Promotion Management, Vol. 4, No. 2, 17-34. Ha, L. (1997), "The Role of the Trade Press in Promoting Professional Ethics in the Advertising Industry: The Case of the TV quiz Scandal 1958-60," Developments in Marketing Science, 1997. Greenvale, NY: Academy of Marketing Science. Chan, Kara and Louisa Ha (1997), "Consumption of Over-the-Counter Drugs and Attitudes toward Over-the-Counter Drug Advertising: A Comparison between the United States and Hong Kong," Proceedings of the 1997 American Academy of Advertising Annual Conference, ed., Carole Macklin. James, E. Lincoln and Louisa Ha (1996), "Media Language Choice and Shopping Orientations: The Hispanic Market," Business Research Yearbook, Vol. 3, University Press of America and International Academy of Business Disciplines, 33-37. Ha, Louisa (1996), "Active Participation and Quiet Observation in An Electronic Discussion Group for Advertising Educators," Proceedings of the 1996 American Academy of Advertising Annual Conference, Vancouver, March 29-April 1. Ha, Louisa (1996), "Factors Countervailing the Negative Effects of Advertising Clutter on Brand Equity," Proceedings of the 1996 American Academy of Advertising Annual Conference, Vancouver, March 29-April 1. Ha, Louisa (1996), "Advertising Clutter in Consumer Magazines: Dimensions and Effects," Journal of Advertising Research (Winner, Lysaker Prize for Outstanding Research on Media), 36 (4), July/August, 76-84. Ha, Louisa (1996), "Concerns over Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations," International Journal of Advertising, Vol. 15, No. 2, 1-15. Ha, Louisa (1995), "Subscribers' Behaviors in Electronic Discussion Groups: A Comparison between Academics and Practitioners," Proceedings of the First Annual Conference on Telecommunications and Information Markets,November 5-8, 1995, Newport, Rhode Island, 27-36. Ha, Louisa (1995), "Media Models and Advertising Effects: Conceptualization and Theoretical Implications," Journal of Current Issues and Research in Advertising, Vol. 17, No. 2, 1-16. Ha, Louisa (1995), "Beyond Globalization and Localization: Two Regional Approaches to International Advertising," Proceedings of the 1995 American Marketing Association Summer Educators' Conference, August 12-15, Washington, D.C. Ha, Louisa (1994), "In Search of Journalistic Excellence: A Comparative Study of American and Chinese News Reporting Awards," Gazette: The International Journal for Mass Communication Studies, 53, 53-72. Ha, Louisa (1993), "This Line is Mine: Consumers' Property Rights to Telephone Lines in Outbound Telemarketing," Telecommunications Policy, October, 540-553 (nominated for the 1994 Communication Policy Research Award, the Donald McGannon Communication Research Center, Fordham University). Ha, Louisa (1991), Essentials of Advertising Media Planning (in Chinese), Hong Kong Publication (Holdings) Ltd., 1991. Translated Articles: Ha, Louisa and Dennis Ding (translated to Chinese, 1997), "Advertising Education in the United States and China: A Comparison," (in Chinese), Modern Communication: A Beijing Broadcast Institute Journal, vol. 3. Ha, Louisa (translated to Chinese, 1997), "Advertising Clutter: Dimensions and Effects," Modern Communication: A Beijing Broadcast Institute Journal, 85 (2), 44-50. Ha, Louisa (translated to German 1995), "Zu den Auwirkunger der Ballung von Werbungin Zeitschirften," planung und analyses, October,18-26. Awards and Honors: BGSU Department of Telecommunications Chair’s Award, 2006 Nominee, Barry Sherman Teaching Award, AEJMC Media Management and Economics Division, 2006 Second Best Faculty Paper, Media Management and Economics Division, Association for Education and Journalism and Mass Communication, 2005. Outstanding Reviewer Award, 2004, Journal of Advertising. 1st Place Paper, Management and Sales Division, Broadcast Education Association Annual Convention, 2004. Nominee, 2003 Olscamp Outstanding Young Scholar, BGSU. Nominee, Krieghbaum Under 40 Award, Association for Education and Journalism and Mass Communication, 2003. 1st Place Paper, Management and Sales Division, Broadcast Education Association Annual Convention, 2002. Recipient of the 2001 National Cable Center Magness Institute Research Grant Award. Recipient of the 2001 National Association of Broadcasters Research Grant Award. Honoree, The Friends of Libraries and Learning Resources, BGSU, 2001, 2003-5. Client Service Showcase Award - Sears, The Gallup Organization, 1999. Premier Analyst Award, The Gallup Organization, 1999. Team Excellence Award - Sears, The Gallup Organization, 1998. International Who's Who of Professionals 1997. Top 3 Finalist, Teacher of the Year, The Advertising Club, The University of Oklahoma. Promotional Products Association International, VIP Professor 1997. Advertising Educational Foundation Visiting Professor 1996. Special Mention of Honor, The Advertising Research Foundation 1995 Annual Richard L. Lysaker Prize for Outstanding Research on Media.