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Dr.
Louisa Ha
Associate
Professor, Telecommunications
Ph.D.,
Mass Communications, Michigan State University
M.Phil., Communication, Chinese University of Hong Kong
B.S. (Hons.), Social Science, Chinese University of Hong
Kong
Office: 320 West Hall
Phone: 419-372-9103
E-mail: louisah
Departmental
Faculty Page
Cirriculum
Vita (doc.) |
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Research
Interests:
Media
convergence and media management; new media technologies;
webcasting; international advertising; Internet marketing;
audience research
Selection
of Recent & Reoccurring Courses:
Telecommunications
Programming (TCOM 463); Globalization, Convergence and
Strategic Media Management (COMS 729); Media Sales and
Promotion (TCOM 453); Data Analysis Using SPSS (COMS 694);
Audience Research (TCOM 469)
Biography:
Louisa Ha is
an associate professor and Undergraduate Coordinator in
the Department of Telecommunications, School of Communication
Studies, at Bowling Green State University, Ohio, U.S.A.
and is the founder of the Emerging Media Study Group in
the School of Communication Studies there. She created
the International Advertising Resource Center Web Site
at http://www.bgsu.edu/departments/tcom/ faculty/ha/intlad1.html
since 1996. Her research interests are media management
and media convergence, media technologies, media diversity,
international communication and online advertising. She
has published over 30 refereed journal articles in journals
such as Journal of Broadcasting and Electronic Media,
Journal of Communication, International Journal on Media
Management, Internet Research, and Journal of Advertising.
Several of them covered communication issues in Sub-Saharan
Africa. Her many research awards include two-time first
place paper awards in Broadcast Education Association’s
Media Management and Sales Division paper competitions,
second best faculty paper in the Association for Education
in Journalism and Mass Communication’s Media Management
and Economics Division, the Advertising Research Foundation’s
Lysaker Prize Award for Outstanding Research in Media,
and Outstanding Reviewer Award from the Journal of Advertising.
She is on the editorial review board of the Journal of
Advertising, International Journal of Advertising, Journal
of Promotion Management, Journal of Web Site Promotion,
and Ohio Communication Journal. In addition to being the
chief editor of the Webcasting Worldwide book published
by Lawrence Erlbaum Associates, she has recently published
eight refereed journal articles on the convergence of
the Web with the TV and radio media. She received her
Ph.D. in Mass Media from Michigan State University. Her
Bachelor and M. Phil degrees in Communication were from
the Chinese University of Hong Kong.
Selected
Publications:
Ha,
Louisa and Richard Ganahl (in press). Webcasting Worldwide:
Business Models of an Emerging Global Medium. Mahwah,
NJ: Lawrence Erlbaum Associates.
Ha,
Louisa and Sylvia Chan-Olmsted (2004), “Cross Media
Use in Electronic Media: The Role of Web Sites in Cable
TV Network Branding and Viewership,” Journal
of Broadcasting and Electronic Media, 48(4), 620-645.
Ha,
Louisa and Richard Ganahl (2004), “Webcasting Business
Models of Click-and-Mortar and Pure-Play Media: A Comparative
Study of Leading Webcasters in South Korea and the United
States,” The International Journal on Media
Management, 6 (1 & 2), 75-88.
Ha,
Louisa (2004), “Webcasting,” in Hossein Bidgoli
(ed.), The Internet Encyclopedia, New York: John
Wiley & Sons, pp. 674-686.
Chan-Olmsted,
Sylvia and Louisa Ha (2003), “Internet Business
Models for Broadcasters: How Television Stations Perceive
and Integrate the Internet," Journal of Broadcasting
and Electronic Media, 47(4), 597-617.
Ha,
Louisa (2003), “Crossing Offline and Online Media:
A Comparison of Online Advertising on TV Web Sites and
Online Portals,” Journal of Interactive Advertising.
http://jiad.org.
Ha,
Louisa (2003), “Re-Examining the Economics of Publishing
Scholarly Journals: A Case Study on the Perceived Demand
of a Society-Published Journal,” Learned Publishing,
16, 193-199.
Pratt,
Charlotte, Louisa Ha, Steven R. Levine and Cornelius B.
Pratt (2003), “Stroke Knowledge and Barriers to
Stroke Prevention in African Americans: Implications for
Health Communication,” Journal of Health Communication,
8, 1-13.
Ha,
Louisa and Sylvia Chan-Olmsted (2002), “Consumers’
Use of Enhanced TV Features and Interest in E-Commerce
on Cable Network Web Sites,” Electronic Markets:
the International Journal of Electronic Commerce &
Business Media, 12(4): 237-247.
Cornelius
Pratt, Louisa Ha & Charlotte Pratt (2002), "Setting
the Public-Health Agenda on Major Diseases in Sub-Saharan
Africa: African Popular Magazines and Medical Journals,
1981-1997," Journal of Communication, December,
889-904.
Ha,
Louisa (2002), “Enhanced Television Strategy Models:
A Study of TV Web Sites,” Internet Research: Electronic
Applications and Policy, 12(3), 235-247.
Ha,
Louisa (2002), "Market Research" in John McDonough
(ed.), Encyclopedia in Advertising, Fitzroy Dearborn
Publishers, pp. 983-987.
Ha,
Louisa and Sylvia Chan-Olmsted (2001), “Enhanced
Television as Brand Extension: TV Viewers’ Perception
of Enhanced TV Features and TV Commerce on Broadcast Networks’
Web Sites,” International Journal on Media Management,
3(4), 202-213.
Ha,
Louisa and Cornelius Pratt (2000), "The Real State
of Public Relations on the World Wide Web," The
Public Relations Strategist, 6(3), 30-33.
Ha,
Louisa and Cornelius Pratt (2000), "Chinese and Non-Chinese
Scholars' Contribution to Communication Research on Greater
China, 1978-1998," Asian Journal of Communication 10(1), 95-113.
Ha,
Louisa, Mrinal Ghosh, Rajeev Batra and Jiehai Zhang (1999)
"Product Distribution Choices in China: A Transaction
Cost Perspective," in Rajeev Batra (ed.) Marketing
Issues in Transitional Economies, Kluwer, pp. 181-189.
Ha,
Louisa (1999) "A Model of Magazine Advertising Clutter
and Advertising Effectiveness," The Gallup Research
Journal, 2(1), 157-184.
Ha,
Louisa and E. Lincoln James (1999)" Advertising Informativeness
in Cyberspace: A Benchmark Study of Business Web Sites," Advances in Marketing, Theory, Practice and Education,
South Western College Publishing, MS, pp. 18-22.
Ha,
Louisa (1999) "Advertising Educators' Textbook Adoption
Practices," Journal of Advertising Education,
Spring, 35-43.
Ha,
Louisa and E. Lincoln James (1998), "Interactivity
Reexamined: A Baseline Analysis of Early Business Web
Sites," Journal of Broadcasting and Electronic
Media, 42(4), 457-474.
Ha, Louisa (1998), "Advertising Appeals
Used by Services Marketers: A Comparison between Hong
Kong and the United States," Journal of Services
Marketing, 12(2), 98-112.
Ha, Louisa (1998)," Advertising
in Hong Kong under Political Transition," Web
Journal of Mass Communication Research, 1 (3).
Ha, Louisa (1998), "Changes in Language
Use and Value Appeals under Political Transition: The
Case of Hong Kong Advertising 1991-1995," Asian
Journal of Communication, 8(1), 53-72.
Ha, Louisa, Fred Beard and Roy Kelsey
(1998), "Students' Computer Skills and Advertising
Course Performance," Journalism and Mass Communication
Educator, Spring, 33-43.
Ha, Louisa and Dennis Ding (1998), "Advertising
Education in China: Old U.S. Wine in New Chinese Bottles?"
in the 1998 American Academy of Advertising Annual
Conference Proceedings, Darrel Muehling (ed.), pp.
139-146.
Ha, Louisa (1997), "Active Participation
and Quiet Observation of ADFORUM Subscribers," Journal of Advertising Education, 2(1), 1-15.
Ha, Louisa and Barry Litman (1997), "Does
Advertising Clutter Have Diminishing Returns?" Journal
of Advertising, 26(1), 31-42.
Ha, Louisa (1997), " Strengths and
Limitations of Pan-Asian Advertising Media: A Review for
International Advertisers," International Journal
of Advertising, Vol. 17, No. 2.
Ha, Louisa and E. Lincoln James (1997),
"Determinants of Consumer Responses to Direct Marketing
Media," Journal of Promotion Management,
Vol. 4, No. 2, 17-34.
Ha, L. (1997), "The Role of the
Trade Press in Promoting Professional Ethics in the Advertising
Industry: The Case of the TV quiz Scandal 1958-60," Developments in Marketing Science, 1997. Greenvale,
NY: Academy of Marketing Science.
Chan, Kara and Louisa Ha (1997), "Consumption
of Over-the-Counter Drugs and Attitudes toward Over-the-Counter
Drug Advertising: A Comparison between the United States
and Hong Kong," Proceedings of the 1997 American
Academy of Advertising Annual Conference, ed., Carole
Macklin.
James, E. Lincoln and Louisa Ha (1996),
"Media Language Choice and Shopping Orientations:
The Hispanic Market," Business Research Yearbook,
Vol. 3, University Press of America and International
Academy of Business Disciplines, 33-37.
Ha, Louisa (1996), "Active Participation
and Quiet Observation in An Electronic Discussion Group
for Advertising Educators," Proceedings of the
1996 American Academy of Advertising Annual Conference,
Vancouver, March 29-April 1.
Ha, Louisa (1996), "Factors Countervailing
the Negative Effects of Advertising Clutter on Brand Equity," Proceedings of the 1996 American Academy of Advertising
Annual Conference, Vancouver, March 29-April 1.
Ha, Louisa (1996), "Advertising
Clutter in Consumer Magazines: Dimensions and Effects," Journal of Advertising Research (Winner, Lysaker
Prize for Outstanding Research on Media), 36 (4), July/August,
76-84.
Ha, Louisa (1996), "Concerns over
Advertising Practices in a Developing Country: An Examination
of China's New Advertising Regulations," International
Journal of Advertising, Vol. 15, No. 2, 1-15.
Ha, Louisa (1995), "Subscribers'
Behaviors in Electronic Discussion Groups: A Comparison
between Academics and Practitioners," Proceedings
of the First Annual Conference on Telecommunications and
Information Markets,November 5-8, 1995, Newport,
Rhode Island, 27-36.
Ha, Louisa (1995), "Media Models
and Advertising Effects: Conceptualization and Theoretical
Implications," Journal of Current Issues and
Research in Advertising, Vol. 17, No. 2, 1-16.
Ha, Louisa (1995), "Beyond Globalization
and Localization: Two Regional Approaches to International
Advertising," Proceedings of the 1995 American
Marketing Association Summer Educators' Conference,
August 12-15, Washington, D.C.
Ha, Louisa (1994), "In Search of
Journalistic Excellence: A Comparative Study of American
and Chinese News Reporting Awards," Gazette:
The International Journal for Mass Communication Studies,
53, 53-72.
Ha, Louisa (1993), "This Line is
Mine: Consumers' Property Rights to Telephone Lines in
Outbound Telemarketing," Telecommunications Policy,
October, 540-553 (nominated for the 1994 Communication
Policy Research Award, the Donald McGannon Communication
Research Center, Fordham University).
Ha, Louisa (1991), Essentials of Advertising
Media Planning (in Chinese), Hong Kong Publication
(Holdings) Ltd., 1991.
Translated Articles:
Ha, Louisa and Dennis Ding (translated
to Chinese, 1997), "Advertising Education in the
United States and China: A Comparison," (in Chinese),
Modern Communication: A Beijing Broadcast Institute Journal,
vol. 3.
Ha, Louisa (translated to Chinese, 1997),
"Advertising Clutter: Dimensions and Effects,"
Modern Communication: A Beijing Broadcast Institute Journal,
85 (2), 44-50.
Ha, Louisa (translated to German 1995),
"Zu den Auwirkunger der Ballung von Werbungin Zeitschirften,"
planung und analyses, October,18-26.
Awards and Honors:
BGSU Department of Telecommunications
Chair’s Award, 2006
Nominee,
Barry Sherman Teaching Award, AEJMC Media Management and
Economics Division, 2006
Second
Best Faculty Paper, Media Management and Economics Division,
Association for Education and Journalism and Mass Communication,
2005.
Outstanding
Reviewer Award, 2004, Journal of Advertising.
1st
Place Paper, Management and Sales Division, Broadcast
Education Association Annual Convention, 2004.
Nominee,
2003 Olscamp Outstanding Young Scholar, BGSU.
Nominee,
Krieghbaum Under 40 Award, Association for Education and
Journalism and Mass Communication, 2003.
1st
Place Paper, Management and Sales Division, Broadcast
Education Association Annual Convention, 2002.
Recipient
of the 2001 National Cable Center Magness Institute Research
Grant Award.
Recipient
of the 2001 National Association of Broadcasters Research
Grant Award.
Honoree,
The Friends of Libraries and Learning Resources, BGSU,
2001, 2003-5.
Client
Service Showcase Award - Sears, The Gallup Organization,
1999.
Premier
Analyst Award, The Gallup Organization, 1999.
Team
Excellence Award - Sears, The Gallup Organization, 1998.
International
Who's Who of Professionals 1997.
Top
3 Finalist, Teacher of the Year, The Advertising Club,
The University of Oklahoma.
Promotional
Products Association International, VIP Professor 1997.
Advertising
Educational Foundation Visiting Professor 1996.
Special
Mention of Honor, The Advertising Research Foundation
1995 Annual Richard L. Lysaker Prize for Outstanding Research
on Media.
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