SpColl 35: Advertising Proofs Collection

This is a collection of advertising proofs dating from the mid-to-late 1960s primarily. The proofs include advertising for various products and some list the magazine in which the ads were to be inserted, such as Reader's Digest, Field & Stream, or The New Yorker. Categories for the ads include, but are not limited to, cigarettes, food and beverages, clothing, and household products. This represents a small selection of ads from this time period, but may prove useful for users wishing to examine the advertising process.

Inventory

Box 1

Box 1
Title/Description	Advertising company and ad./job no.	Appeared in these publications	Date	Size
*Beauty/Cosmetics/Fragrance*
*Cosmetics*
Avon Makeup (foundations)	n/a	n/a	1966 (?)	18 x 22 in.
Elizabeth Arden Silvering Lipsticks	n/a	n/a	1966 (?)	14 x 22 in.
Elizabeth Arden Venetian Sun-Tones (makeup)	n/a	Mademoiselle, Glamour, Vogue Knitting Book	1967	13 x 22 in.
Cover Girl Medicated Make-up by Noxzema	Sullivan, Stauffer, Colwell & Bayles, Inc. Ad. no. 3197A	Ingenue, Teen, Senior Scholastic, Co-ed, American Girl	1968	12 x 18 in.
Dorothy Gray Navy Makeup (nail enamels and lipsticks)	n/a	Vogue	1966	14 x 21 in.
Germaine Monteil Super-Eye Makeup	n/a	n/a	1967 (?)	14 x 22 in.
Germaine Monteil Super-Moist Lipsticks	n/a	n/a	1967 (?)	14 x 22 in.
*Fragrance*
L'Air du Temps Nina Ricci (perfume)	n/a	n/a	1966 (?)	14 x 22 in.
L'Air du Temps Nina Ricci (perfume)	n/a	Vogue, House & Garden Guides	1968	14 x 21 in.
L'Air du Temps Nina Ricci Crème Parfumée (body lotion)	n/a	n/a	1960s (?)	14 x 22 in.
Ambush Perfume by Dana	n/a	n/a	1968 (?)	14 x 22 in.
Elizabeth Arden Blue Grass (perfume)	n/a	n/a	1967	14 x 22 in.
Bravura by Speidel (aftershave/cologne)	The Marschalk Company, Inc.	Beauty Fashion, Cosmetics Fair	1967	14 x 22 in.
Capricci by Nina Ricci (perfume)	Jacqueline Cochran job no. JC-170A	Mademoiselle, Glamour, Vogue Knitting Book	1966	13 x 20 in.
*Hair Products*
Breck Basic Hair Products (hair texturizer and conditioners)	Sullivan, Stauffer, Colwell & Bayles, Inc. Ad. no. 5221A	Vogue	1968	14 x 20 in.
Miss Breck Super Formula Hair Spray	n/a	n/a	1967 (?)	14 x 22 in.
Mini-Mist Instant Dry Shampoo	Daniel & Charles Inc.	Mademoiselle, Glamour, True Story	1968	13 x 20 in.
*Toiletries*
Blair Beauty and Toiletry Products (with gift certificate coupon)	Vos and Reichberg, Inc./Blair Quality Products. Ad. no. D420-7 Job no. BL-217	n/a	1967 (?)	14 x 22 in.
Colgate 100 Oral Antiseptic (mouthwash)	David J. Mendelsohn Advtg. Agency, Inc.	Exchange and Commissary News	March 1966	18 x 25 in.
Fact Toothpaste (with coupon for Batman and Robin posters)	Grey Advertising, Inc. Ad. no. 207-5	Sunday Comics	1966	18 x 25 in.
Hour after Hour Spray Deodorant (Colgate-Palmolive)	n/a	Look	1967	14 x 21 in.
Palmolive Rapid-Shave Menthol Mint (shave cream)	n/a	n/a	1968	14 x 22 in.
*Book/Magazine Covers*
The Crystal Ball by Ruth Montgomery	n/a	Reader's Digest	1965	14 x 21 in.
Decision for Disaster by Mario Lazo	n/a	Reader's Digest	1965	14 x 21 in.
Tales of Sea and Shore, selected from the stories of Edward Rowe Snow	n/a	n/a	1966 (?)	14 x 22 in.
Calling All Girls Magazine	n/a	n/a	November 1965	12 x 18 in.
3 Christmas edition magazine covers (Children's Digest, Humpty Dumpty's, Calling All Girls)	n/a	n/a	December 1964	18 x 24 in.
Junior League Magazine	n/a	n/a	November-December 1964	12 x 18 in.
*Cigarettes*
Camel Filters	n/a	Good Housekeeping, Cosmopolitan, Sports Afield	1966	14 x 21 in.
Kool	n/a	n/a	1967	14 x 22 in.
Kool	n/a	Sports Illustrated	1967	14 x 21 in.
Salem	n/a	Life	1968	14 x 21 in.
Salem	n/a	The Saturday Evening Post, The American Home	1966	14 x 21 in.
Salem	n/a	True, Woman's Day, Cavalier, Mechanix Illustrated, Rudder	1966	14 x 21 in.
Viceroy	n/a	Sports Illustrated	1966	14 x 21 in.
Winston Super Kings	n/a	The Saturday Evening Post, The American Home	1968	14 x 21 in.
Winston	n/a	True, Woman's Day, Cavalier, Mechanix Illustrated, Rudder	1966	14 x 21 in.
*Clothing/Footwear*
*Men's clothing*
Career Club Shirts (button-down sports shirts)	The Zlowe Company Inc.	New York Times Magazine, Esquire	1966	14 x 22 in.
Hammonton Park suits (mohair suits)	n/a	n/a	1960s (?)	14 x 22 in.
Lord West men's formal attire (dinner jacket)	David J. Mendelsohn Advertising Agency, Inc.	Gentleman's Quarterly, New Yorker, Vogue, Harper's Bazaar	1966	14 x 22 in.
Lustretones by Esquire Socks (socks)	Daniel & Charles Inc.	Ebony	1968	14 x 22 in.
Mohara Suits	n/a	Vogue, House & Garden Guides	1968	14 x 21 in.
Northcoolsuits	n/a	n/a	1968 (?)	12 x 18 in.
Scrubdenims by Canton (men's jackets and jeans)	n/a	n/a	n.d.	14 x 22 in.
Women's clothing
Cisa Clothes	n/a	n/a	1965 (?)	14 x 22 in.
Jantzen Hip Hoorays (women's swimsuits)	n/a	n/a	1965 (?)	14 x 22 in.
Macshore Classics	I.J. Segall Advtsg. Project no. MC-120	Glamour	May 1966	14 x 22 in.
Macshore Classics	I.J. Segall Advtsg. Project no. MC-130	Mademoiselle	June 1966	14 x 22 in.
Macshore Countrywise	I.J. Segall Advtsg. Project no. MC-118	Mademoiselle	April 1966	13 x 18 in.
Misty Harbor Ltd. “Halifax” women's coat	n/a	n/a	1965 (?)	14 x 22 in.
Misty Harbor Ltd. “Monaco” cape	n/a	n/a	1965 (?)	14 x 22 in.
Riegel Hosiery	n/a	n/a	1967 (?)	14 x 22 in.
Shire-Tex by Davenshire	n/a	Mademoiselle, Glamour, Vogue Knitting Book	1967	13 x 20 in.
Shelton Stroller (dress)	The Zlowe Company, Inc.	McCall's	April 1967 (?)	14 x 22 in.
Simplicity Fashion Magazine (magazine cover)	n/a	n/a	Spring 1967	14 x 15 in.
Simplicity Fashion News (sewing patterns for women's clothes)	Daniel & Charles Inc.	Ebony	September 1968	14 x 22 in.
Slumbertogs by Juli/Riegel Fabrics (nightgown made with Riegel fabric)	David J. Mendelsohn Advertising Agency Inc.	Vogue	1966	12 x 17 in.
Van Raalte Nightflower (dress)	Chirurg & Cairns Inc. Ad. no. 56.7.9	The New Yorker	1967	20 x 24 in.
“Young Dynamo”Doubleknits by Harmon Knitwear (wool clothing)	AC&R Advertising Inc.	Mademoiselle, Glamour, Vogue Knitting Book	March 1967	20 x 13 in.
Youth Guild (dress made with Dacron)	n/a	n/a	1965 (?)	14 x 22 in.
*Footwear*
Jiffies men's leisure footwear (slippers)	Daniel & Charles Inc.	Playboy, New York Times Magazine	1968	14 x 22 in.
Jiffies men's leisure footwear (slippers and shoes)	Daniel & Charles Inc.	New York Times Magazine, Esquire, Gentleman's Quarterly	1968	22 x 28 in.
Rand brogues (men's shoes)	n/a	Esquire	1965	14 x 22 in.
Eskiloos women's boots	United States Rubber (?) Ad. 65-WP-23	Vogue	September 1965	18 x 25 in.
Eskiloos women's boots (suede Look)	United States Rubber (?) Ad. 65-WP-22	Mademoiselle	August 1965	14 x 22 in.
Eskiloos women's boots (vinyl)	Doyle Dane Bernbach Inc. Job. no. USFE 766	Mademoiselle, Glamour, Vogue Knitting Book	1967	13 x 20 in.
Jantzen women's shoes	n/a	Vogue	September 1965	14 x 22 in.
Kedettes (women's shoes)	U.S. Rubber Co. (?) Ad. no. 65-KT-3	n/a	1964 (?)	14 x 22 in.
Keds “Champion” (women's shoes)	United States Rubber (?) Ad. no. 65-K-17	Mademoiselle	May 1965	14 x 22 in.
“The Surfer” by Keds (men's and women's shoes)	Doyle Dane Bernbach Inc. Job no. USFK 701	'Teen Mag, Mademoiselle, Glamour & Ingenue, Cosmopolitan, Seventeen	1966	13 x 21 in.

Box 2

Box 2
Title/Description	Advertising company and ad./job no.	Appeared in these publications	Date	Size
*Food/Beverages*
*Alcoholic beverages*
Beam's Choice Bourbon	n/a	n/a	1966 (?)	14 x 22 in.
Bolla Valpolicella (Italian red wine)	Chester Gore Co. Inc.	New Yorker, Esquire, Commentary	1967	14 x 15 in.
Cherry Heering Liqueur	n/a	n/a	1966 (?)	14 x 22 in.
Fleischmann's Gin	n/a	Gourmet	1966 (?)	12 x 18 in.
Harvey's Bristol Cream (sherry)	Ad. no. HW66-005-M/P4C	Gourmet, New Yorker, Time	1966	14 x 21 in.
Hennessy V.S.O.P. Reserve Cognac	n/a	The New Yorker	1969	14 x 20 in.
House of Lords Imported London Distilled Gin	n/a	Time	1967	14 x 21 in.
J & B Scotch Whisky (with baseball stadium image)	Quality House of Graphics (?)	n/a	1977 (?)	13 x 16 in.
*Non-alcoholic beverages*
A&P Orange and Grapefruit Juice/A&P Grapefruit Juice	n/a	n/a	1967 (?)	21 x 11 in.
A&P Tomato Juice	n/a	n/a	1967 (?)	13 x 20 in.
Canada Dry “Wink” grapefruit beverage	n/a	n/a	1966 (?)	18 x 25 in.
Del Monte fruit drinks and fruit punch (with savings coupon)	Ad. no. 5595B	n/a	1966 (?)	18 x 24 in.
Hawaiian Punch (fruit punch)	n/a	n/a	n.d.	15 x 21 in.
Kool-Aid (with coupons for Kool-Aid rainbow pencil)	Grey Advertising Inc. Ad. no. 118-01-011A	Metro and Puk Networks	11 Sep 1966	13 x 23 in.
Lipton tea	Sullivan, Stauffer, Colwell & Bayles Inc. Ad. no. 1915A	The Progressive Farmer	1967	14 x 20 in.
Nestea Iced Tea mixes, Cremora coffee creamer (with recipe), Del Monte Tomato Catsup (with recipe), Checkerboard Farms turkey roast (with recipe).	n/a	n/a	1967 (?)	18 x 24 in.
*Breads and cereals*
Grambits graham cereal	Job no. GB 8545/Job no. GB8544	Newspapers Comic Section	1966	18 x 24 in.
Mister Donut (doughnuts and coffee shop; with free Batman toys giveaway)	n/a	n/a	1966 (?)	18 x 25 in.
Old London Melba Rounds (melba toast crackers)	Richard K. Manoff, Inc., Advertising Ad. no. 500-2-49	Redbook, Cosmopolitan	1966	14 x 22 in.
Old London Melba Toast (with savings coupon)	Richard K. Manoff, Inc., Advertising Ad. no. 500-2-46	Good Housekeeping	November 1966	14 x 22 in.
Wonder Bread	Job no. R-1149	Reader's Digest	1967	14 x 21 in.
Wonder Bread	Job no. R-9469/R-9479	Reader's Digest, Redbook, Woman's Day, Better Homes & Gardens	April 1967	14 x 21 in.
Wonder Bread	Job no. R-1153	Reader's Digest	September 1967	14 x 21 in.
Wonder Bread/Hostess Fruit Pies	Job no. HR-7873	Sunset	July 1966	14 x 22 in.
*Dairy*
Borden Instant Dry Milk	n/a	n/a	1967	18 x 25 in.
Land O'Lakes “Double Delight” ice cream	n/a	Newspaper — Sunday Comics	17 Oct 1965	18 x 25 in.
H. Kohnstamm raspberry sherbet	The Zlowe Company, Inc.	Ice Cream Field	1965 (?)	14 x 22 in.
Mrs. Filbert's Margarine	n/a	Reader's Digest	April 1966	14 x 21 in.
*Savories*
Chef Boy-Ar-Dee Ravioli	Ad. no. 233	Parents' Magazine, True Story, True Confessions	1966	14 x 21 in.
Green Giant frozen corn	n/a	Reader's Digest	February 1966	14 x 21 in.
Nabisco “Mister Salty” pretzels	Ad. no. 283	n/a	1966	19 x 24 in.
*Soups*
Campbell's beef broth (with recipe)	n/a	McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review	1967	18 x 22 in.
Campbell's condensed soup	n/a	Look	1967	14 x 21 in.
Campbell's condensed soups (various flavors)	n/a	Life	1967	14 x 21 in.
Campbell's condensed frozen soups	n/a	McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review	1967	18 x 22 in.
Campbell's soups (various flavors, with meal suggestions)	n/a	Parents' Magazine	1967	14 x 21 in.
Campbell's Noodle-O's Soups	n/a	n/a	1967 (?)	14 x 22 in.
Campbell's “Soup Mates” condensed soup combinations (various flavors)	n/a	Life	1967	14 x 21 in.
Campbell's Tomato Soup/Swanson boned chicken (canned chicken in broth; with recipe)	n/a	McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review	1967	18 x 22 in.
Campbell's Tomato Soup	n/a	Reader's Digest	1967	14 x 21 in.
Campbell's Tomato Soup (with recipe)	n/a	Better Homes & Gardens, Idea Annuals	1967 (?)	14 x 22 in.
Campbell's Tomato Soup	n/a	Life	1968	14 x 21 in.
Campbell's Vegetable Soup	n/a	n/a	1966 (?)	14 x 21 in.
*Sweets and snack foods*
Brer Rabbit Molasses (with mixing bowl set offer)	Job no. NYPF-63-82	Redbook, Good Housekeeping	April 1963	14 x 21 in.
M&Ms chocolate candies (with cookie recipe)	Job no. HH-8901	McCall's	November 1966	14 x 21 in.
Nabisco “Nabs” snacks for vending machines (Lorna Doone shortbread, Oreo cookies, Fig Newton cakes; with savings coupons)	n/a	n/a	1968	14 x 22 in.
Nabisco “Nabs” snacks for vending machines (sugar wafers, cheese crackers, salted peanuts; with savings coupons)	n/a	n/a	1968	14 x 22 in.
Reed's hard candies (various flavors)	n/a	Life	1968	14 x 21 in.
Royal No-Bake Cheesecake (box mix)/Instant Tender Leaf Tea (ice tea mix)	Ted Bates & Company, Inc. Ad. no. SBI-66-1, Job no. SB-8033	Reader's Digest Gatefold	July 1966	15 x 21 in.
Royal Shake-A Pudd'n (dessert/pudding mix)	Ted Bates & Company, Inc. Ad. no. RD-66-632, Job no. RSP-8970	Comics	13 Nov 1966	18 x 24 in.
Whitman's Fresh Pack chocolates (assorted varieties)	Gardner Advertising Company, Inc. Job no. 11104-72001	McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review	1967	18 x 22 in.
*Household cleaners/paper products*
“All” dishwasher powder	n/a	The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home	1967	14 x 21 in.
“All” dishwasher powder	n/a	The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home	1967	14 x 21 in.
“Cherish” laundry powder (for baby laundry)	n/a	n/a	1966 (?)	14 x 22 in.
Colgate “Pruf!” spray starch (ironing starch)	n/a	Better Homes & Gardens, Idea Annuals	1967	14 x 22 in.
Colgate “Pruf!” spray starch (ironing starch)	n/a	The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home	1968	14 x 21 in.
Lysol disinfectant cleaning products (different varieties; with sweepstakes promotion)	n/a	n/a	1967	18 x 25 in.
Palmolive dishwashing liquid	Job no. P-8352	McCall's, Ladies' Home Journal	1966	14 x 21 in.
Palmolive “Gold” antibacterial-deodorant soap (soap bar)	Job no. P-8311	Good Housekeeping, Family Circle, Redbook, Woman's Day, True Story	1966	13 x 21 in.
Palmolive soap (soap bar)	Job no. P-8313	Reader's Digest	1966	14 x 21 in.
Scotties boxed tissues	n/a	Good Housekeeping, Cosmopolitan, Sports Afield	1966	13 x 20 in.
Scott “Waldorf” bathroom tissue paper	n/a	The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home	1966	14 x 21 in.
*Household electronics*
Gafax 500 electrostatic copier (photocopy machine)	n/a	n/a	n.d.	14 x 22 in.
General Electric various appliances (stereos, radios, and televisions; Christmas promotion)	n/a	Reader's Digest	1965	14 x 21 in.
Hermes office equipment (typewriters and figuring machines	n/a	n/a	1967 (?)	14 x 22 in.
Panasonic color portable television	n/a	n/a	1967 (?)	14 x 22 in.
Panasonic stereo (radio and record player)	Ted Bates & Company, Inc. Job no. PAN-2700	The New Yorker	1967	14 x 20 in.
Philco color television	Batten, Barton, Durstine & Osborn, Inc.	Life, Look, The Saturday Evening Post	1967	14 x 21 in.
Philco color television	n/a	The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home	1967	14 x 21 in.
Pitney-Bowes desktop copier (photocopy machine)	n/a	Time	1967	14 x 21 in.
*Sports*
Astro Turf (recreational surface/grass replacement for golf courses)	Doyle Dane Bernbach, Inc. Job no. MTAT-8118	Sports Illustrated	1968	14 x 21 in.
“Big A” Official Program (horse racing)	n/a	n/a	1968 (?)	18 x 12 in.
Camping vacations promotion	n/a	Field & Stream	1966	14 x 21 in.
“Campus” surfing/surfboards	n/a	Reader's Digest	3 Apr 1967	14 x 21 in.
Field & Stream outdoor activities (magazine cover)	n/a	Field & Stream	March 1967	14 x 21 in.
Savage/Anschutz hunting gun	Campbell-Ewald Co.	American Rifleman, Guns & Ammo, Guns & Hunting, Guns Magazine	1966	14 x 22 in.
Sportfishing fishing magazine (magazine cover)	n/a	Sportfishing	August 1966	13 x 19 in.
Sportfishing fishing magazine (magazine cover)	n/a	Sportfishing	December 1966	13 x 19 in.
Yachting sailing magazine Annual Maintenance Issue (magazine cover)	n/a	Yachting	April 1967	18 x 12 in.
*Travel*
Boeing 727 jet airplane	Fletcher Richards, Calkins & Holden Ad. no. N7-44	New Yorker, Sunset	1963	14 x 22 in.
The Grand Canyon	n/a	Reader's Digest	1966	14 x 21 in.
Loew's Hotels (U.S. and the Caribbean)	n/a	The New Yorker	1968	14 x 20 in.
New York State vacations	n/a	The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home	1967	14 x 21 in.
New York State vacations	n/a	Life	1967	14 x 21 in.
“Princess” vacation resort, Bermuda (honeymoon promotion)	n/a	Vogue, Bride's Magazine	1964	14 x 21 in.
*Miscellaneous*
Aurora model car race track	n/a	Sports Illustrated	1966	14 x 21 in.
Berkline armchairs/reclining chairs	n/a	n/a	1965	14 x 22 in.
Business Week magazine	Ad. no. 465	Advertising Age, Newsweek, Business Week, The New Yorker, Public Relations Journal, Harvard Business Review, Business Week	1968	17 x 24 in.
Citgo gas stations	n/a	n/a	1967 (?)	18 x 25 in.
Citgo Premium Winter Blend gasoline	Lennen & Newell Ad. no. 78	Saturday Evening Post	1967 (?)	18 x 25 in.
Corningware “Electromatic” product line (skillet, platter, and percolator; Christmas gift promotion)	n/a	Reader's Digest	1965	14 x 21 in.
F-105F Thunderchief fighter airplane (Republic Aviation Corporation for the U.S. Air Force)	n/a	n/a	1963 (?)	14 x 22 in.
Ford Mustang cars	n/a	Reader's Digest	1965	14 x 22 in.
GAF Corporation (various product lines — building materials, copying machines, films, cameras, film viewing equipment,household chemicals)	Daniel & Charles Inc.	Financial World, U.S. News & World Report, Dun's Review, Financial Analysts Journal	1968	18 x 23 in.
Garden flowers (lupins and marigolds)	n/a	Field & Stream, Popular Gardening & Living Outdoors	1967 (?)	14 x 21 in.
General Electric ovens (with tear-out recipe booklet)	Ad. no. 571	Reader's Digest, McCall's	1965	14 x 22 in.
“Oneida” silverware, with Christmas trivia	n/a	Reader's Digest	1965	14 x 21 in.

Updated: 06/05/2023 09:23AM