Periodical articles can be a great source of product, marketing, and industry information. (Periodicals refer to magazines, journals, and newspapers.) In what ways has your industry been making the news? Is the brand name that you're researching undergoing an image overhall? Is the corporation that produces your product in the midst of a high profile law suit? Is your industry experiencing a particularly high period of growth? What new marketing tactics have your competitors been employing? What is the outlook for your industry in the years ahead?

Business Source Complete
Business Source Complete indexes and abstracts a total of 3335 periodicals (1244 are peer-reviewed) and offers the full text of over 2800 of those publications (880 are peer-reviewed). Dates of coverage vary greatly, but expanded backfiles are available for over 300 of the most prestigious academic journals, providing access back to at least 1965. Coverage is especially strong in Marketing and Management. Detailed company profiles from Datamonitor are available for the world's 5,000 largest companies.

Factiva
Factiva contains the full text of articles in over 1000 business magazines, journals, newspapers, including the Wall Street Journal.

Business & Industry
Business & Industry contains citations to articles (1994 - July 2006) in over 1000 business magazines, trade journals, & newspapers. It does NOT index scholarly, academic journals. Search Tip: Use the search boxes for concept terms, marketing terms, industry, SIC, geographical region, and article type whenever appropriate. Use the CTRL key to select more than one term from the same box. Be sure, however, to click in the "combine with AND" button if you want the search to include BOTH terms from one box.

Lexis-Nexis Academic
Lexis/Nexis Academic contains the full text of hundreds of newspapers, magazines, and journals (many of which are business-related publications) in both the News and Business sections. Lexis/Nexis Academic is updated daily. Search Tip: Use the w/s and w/p operators, indicating within the same sentence and within the same paragraph, to make your searches more precise and to retrieve fewer results. It is highly recommended that you read more about searching from Lexis-Nexis help screens before getting started. It could save you a lot of frustration! For more detailed information on marketing research sources on Lexis/Nexis, look at Marketing Information on Lexis/Nexis Academic

SBRnet: Sports Business Research Network
SBRNet is a comprehensive database of market research and industry news covering all facets of the sports business industry, including sporting goods, sports e-commerce, sports marketing, sports participation, sport sponsorship, sport facilities, and sports broadcasting. SBRNet provides full-text articles from sports business magazines and newsletters.

TableBase
TableBase is a database comprised of tabular information of a strategic nature. The tables provide information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources that go into the Business & Industry database and from statistical annuals, brokerage reports, trade association reports, and governmental reports. Tables are easy to find in TableBase because the table data is the focus of the record - the content of the table is indexed, not the contents of the text that may accompany the table.

Wall Street Journal
Contains the full text of the The Wall Street Journal from 1984 to the present.