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University Libraries
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Advertising Resources |
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- Ad $ Summary (Leading National Advertisers): Listing of companies showing how each allocates its advertising among various media. Figures are given for individual brands.
Located in Jerome Library Main Reference at REF HF 5801 .A18x.
- AdAge.com: Contains industry data such as Leading National Advertisers, Top Megbrands, Leading Media Companies, and Agency Report. Some
of the data is only available for a fee, but much is freely available.
- Advertising Age Encyclopedia of Advertising (REF HF5803 .A38 2003, 3 vols.) Entries include advertising terms and themes, companies, individuals, industries, etc. Example
entries include: Targeting, Honda, Personal Care Products, Newspapers.
- Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research (REF HF5826.5 .S848 2004) A dictionary of advertising media terms, including many longer definitions and formulas.
- Advertising World: (http://advertising.utexas.edu/world/) Provided through the University of Texas at Austin, Department of Advertising. An extensive collection of advertising and
related links.
- Advertising Red Books: Three volume standard directory: Advertisers Geographic, Advertiser Indexes, and Agencies. Located in Jerome Libary at the
Main Reference Desk.
- Mediamark Reporter 2002. (Only available on CD at Jerome Library -- ask at the Reference Desk) Contains demographic, product and brand usage, and
advertising media preferences based on survey responses from a sample of over 25,000 U.S. consumers. For further info, see
the handout Guide to Using Mediamark Reporter.
- Standard Rate & Data Service (SRDS): Advertising rates and information for various media, such as Newspapers, TV & Cable, Consumer Magazines, and more. Also available
online (http://www.srds.com). Ask at the Reference Desk for login and password. Located in Jerome Library Main Reference at REF HF5861.S72 - REF HF5905.S745
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