School of Human Movement, Sport, & Leisure Studies

The major involves a rigorous interdisciplinary curriculum that critically examines the sport business and culture. Our commitment is to make positive changes in the way sport is managed.

The major involves two components: 1) core courses taken by all sport management majors; and 2) areas of concentrations (required minors) which provide opportunities for students to focus on a particular career interest.

Areas of concentration typically fall into three broad categories: Sport Communication, Sport Enterprise, and Sport Marketing.

Sport Management Core Courses
• Introduction to Sport Management
• Introduction to Research in Sport Management
• History and Philosophy of Sport
• Sport and Event Promotion
• Sport and Event Management
• Sport and Public Assembly Facilities
• Legal Aspects of Sport and Recreation
• Sport and Gender or Sociology of Sport
• Sport Psychology or Exercise Psychology
• Visual Communications Technology
• Principles of Marketing
• Business Communication
• Principles of Organization and Management
• Business Finance
• Accounting Concepts
• Practicum
• Internship

Required Minor
• International Business
• Entrepreneurship
• Journalism
• Marketing
• General Business

* Any other minor must be approved by your academic advisor and the Division Chair

Students with an interest in sport communication should select a minor in Journalism. Sport communication-related careers include sport journalists, sport information directors in intercollegiate athletic programs, athletic conference officers, or working in public/community relations with professional teams.

Students with an interest in sport marketing specialization should select a minor in Marketing. Sport marketing-related careers include account executives for professional teams, sales representatives for sporting goods companies, marketing directors for intercollegiate athletic programs, conference offices, governing bodies, or in professional sport.

Students with an interest in sport enterprise should select a minor in General Business, International Business, or Entrepeneurship. Sport enterprise-related careers include professional sport administrator, corporate administrator of sporting events, tournament director, college/university athletics director, business manager, fund raising administrator, or sport facility manager.