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Service Marketing Institute

As one of only six centers or institutes in the U.S. devoted to services/services marketing, the Service Marketing Institute at BGSU is among the leaders to provide engagement, learning, and growth opportunities among industry, students, and faculty.

Service excellence is important because services represent 85% of U.S. employment and 81% of our gross domestic product. Over 80% of businesses today are considered service companies.

We see the significance of the services marketing field to the business world and are dedicated to enhance the learning experience for our undergraduate students, to share the scholarly efforts of our faculty, and to collaborate with the business community on projects that will improve their organizations’ effectiveness.

BGSU is uniquely positioned for services marketing and sales for the following reasons:

  • We have a core of faculty members with demonstrated expertise in services marketing and sales.
  • BGSU is one of only six AACSB-accredited schools in the U.S. with a center/institute devoted to services/services marketing.
  • We are also one of only three AACSB-accredited universities with an undergraduate level program focusing on services or services marketing, and the only undergraduate program in the country focusing specifically on services marketing and selling services.
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Ms. Christine Seiler
Associate Director
Marketing Department
248 Business Administration
419- 372-7269
cseiler@bgsu.edu

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Vision

Our Goal: Developing and delivering high quality engagement, learning, and growth opportunities that impact and advance education, training, and marketing practice in sales and service marketing and service-based businesses

Mission

The SMI in the College of Business at Bowling Green State University is committed to developing and delivering high quality engagement, learning, and growth opportunities that impact and advance education, training, and marketing practice in service marketing and service-based businesses.

The SMI will accomplish its mission and vision through the following:

  • Educational programming that impact marketing practice and careers in service-based business and the marketing of service offerings. 
  • Attracting and better preparing students for careers in service marketing and sales through innovative curricula and distinctive learning opportunities. 
  • Attracting and improving business and alumni involvement in the Institute’s and the Department of Marketing’s programs so as to continually improve program offerings and to enhance undergraduate and graduate learning as well as recruiting efforts. •
  • Recognized research and contributions in the field of service marketing and sales that advance practice. 
  • Maintaining and developing professional programs in service marketing and service sales that meet the continuing professional educational needs of our member companies and service-based businesses. 
  • Providing increased opportunities for interaction between students, faculty, and the business professionals. 
  • Increasing regional and national exposure of the Institute, the Department and its programs to attract outstanding students, faculty, and businesses. 
  • Promoting a positive image of the Institute, Department, and the College of Business Administration to alumni and the business community by demonstrating leadership and innovation in developing programs that meet the needs of the business.

 

 

Value Proposition

The Service Marketing Institute (SMI) provides its member businesses access, visibility, and input to students who represent a one-of-a-kind talent pool of prospective employees. SMI provides member companies a collaborative forum for networking, knowledge sharing, and events that help advance business practice and performance at their firms. With respected, knowledgeable faculty in both Service Marketing and Sales, SMI also provides its members with a resource for their research and training needs.

Shared Values

Leadership: SMI is committed to being a leader in developing, promoting, and advancing service marketing through educational initiatives, outreach, research, and service.

Partnering and Outreach: SMI is committed to advancing service marketing through collaborative efforts with industry, faculty, students, and the community.

Our Mission: Developing and delivering high quality engagement, learning, and growth opportunities that impact and advance education, training, and marketing practice in sales and service marketing and service-based businesses. 

SMI Business Advisory Board Membership 

The SMI Business Advisory Board is currently limited to thirty (30) executives from member firms of the Institute. Membership on SMI’s Business Advisory Board is available by invitation only or via membership level/sponsorship in SMI. 

Sustaining Members

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Benjamin A. Goff
Executive Vice President of Brown & Brown
    of Ohio
Bio

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Gordon Hamm
Partner and CEO of Garage Management Corporation
Bio

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Douglas Kamm
HR Manager of Garage Management Corporation
Bio

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Todd R. Piersol
Executive Vice President
Brown & Brown of Detroit
Bio

Supporting Members

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Herb Goetschius
Chairman/CEO
Cross Border Partners Advisory Services, LLC
Bio

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Jason Heaster
District Manager
Fastenal

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Earle Malm
CEO/President Highmark Capital Management (Retired)
Bio