Marketing is a total system of business activities designed to plan, price, promote, and distribute products and services to the consumer, businesses, and other organization buyers.
The specialization in marketing exposes students to the main fields of marketing. Students are required to take some fundamental courses, such as principles of marketing, marketing research, and consumer behavior. In addition, there are numerous marketing electives from which students can choose to fit their own learning interests and career planning, such as promotion, retail management, services marketing, professional selling, sales management, advertising management, international marketing, etc.
Finally, students are also required to take a capstone course, Marketing Management, to integrate various functional areas of marketing.