John H. Hoag, Ph.D.


John H. Hoag, Ph.D.

Position: Professor Emeritus
Sr. Associate Dean
Phone: (419) 372-8231
Email: jhoag@bgsu.edu
Address: 371 Business Administration


I have little time for research, but here is a fascinating question about going from a family of demand curves to the utility function that generated them. The conditions under which one can do this when utility depends only on the quantity of the goods consumed is well known. But what if one starts with an arbitrary family of demands (that satisfy the budget), and then looks for the utility? It can happen that the conditions under which a utility function generating that set of demands is not satisfied, yet there is such a utility function. One case where this happens is when the utility also depends on prices. Is there a general result that provides the conditions under which a given set of demand can be generated from a utility that depends on both quantities consumed and prices?

What am I reading? Yet again I have started "The Decline and Fall of the Roman Empire." I think I am getting somewhere as I have read nearly 400 pages, but I am not a tenth of the way through! Still, it is fascinating!


Ph.D. University of Kansas, 1972

M.A. University of Minnesota, 1968

B.A. Purdue University, 1966




Full Professor of Economics, Bowling Green State University, 1982–present

Associate Professor of Economics, Bowling Green State University, 1976–1982

Assistant Professor of Economics, Bowling Green State University, 1972–1976



BGSU Chair/Director Leadership Award, 2009

CBA Alumni Undergraduate Teaching Award, 2007

Faculty Senate Distinguished Service Award, 2003


Calculus and Techniques of Optimization with Microeconomic Applications, World Scientific Publishing, 2008.


Introductory Economics, 4rd edition, World Scientific Publishing, 2006, (with Arleen Hoag). 


“Seating Location in Large Lectures: Are Seating Preferences or Location Related to Course Performance?” Journal of Economic Education, Summer 2004, Vol 35, No. 3, with Mary Ellen Benedict