2015 Best Practices in Business Analytics Symposium

Insights + Analytics: Coming Together! 

Friday, October 9, 2015
8:30 a.m. – 1:30 p.m.

101 Olscamp - Bowling Green State University

Event Registration:
$100 individual
$80 BGSU faculty/staff
BGSU students are free
$500 for a table of six

Keynote Presenters


Brian M. Van Bibber
Business Development Manager
IBM North American Analytics Center


Brian Van Bibber is the Business Development Manager for the IBM North American Analytics Center (NAAC), and is local to the Dublin, Ohio area.  He is responsible for opportunity management and sales enablement for analytics services and solutions that utilize the top talent out of the NAAC, such as predictive, prescriptive and cognitive projects, as well as foundational analytics solutions in master data management, warehouse optimization and ETL automation services.  Van Bibber is also responsible for program management, project management, marketing management and consulting for BI visualization and reporting efforts.  He was formerly the vice president at JP Morgan Chase focusing on customer analytics inside of the retail line of business.

Van Bibber is an IBM certified expert consultant, IBM certified designer and holds many other certifications in technology and project management.  He also teaches graduate and undergraduate classes at a local university in an adjunct.


Jeff Schlageter
IBM Vice President
Ohio Valley Sales & Distribution


Jeff Schlageter leads the IBM sales and distribution team for the Ohio Valley. IBM

is an information technology company providing integrated solutions that leverage information technology and knowledge of business processes.

Jeff Schlageter is also vice president, Ohio Valley Enterprise Business Unit, Sales and Distribution. In his role, Schlageter is responsible for client satisfaction, revenue and profit for IBM clients in Ohio, Western Pennsylvania and West Virginia.

Previously, Schlageter held numerous sales and management positions.


Panel Discussions:

  • Shortcomings and evolution of traditional marketing insights
  • Evolution of marketing-oriented business analytics
  • Creation of a leading-edge business practice through the marriage of these two disciplines, Ravi Kandikonda, Vice President, Consumer Insights and Analytics for Comcast Cable

The event concludes with the Business Analytics Case Competition student presentations.