Spring 2016
Chair's Message
Greetings from the Department of Marketing! As Ben Franklin said, "Either write something worth reading or do something worth writing about." You will see headlines for some of our doings worth writing about in the Table of Contents, below. Our department houses not only Marketing and Sales & Service Marketing, but also Entrepreneurship, Business Communications, first year courses, and BizX Applied Business Experience. That means there is a lot going on, so we’ll focus on the highlights here.
Fabulous news -- we just learned that the BGSU student chapter of the American Marketing Association continues to perform at the top of their game. The team just returned from the American Marketing Association’s International Collegiate Conference where the chapter finished among the top 25 of chapters out of 350+ organizations in 2015. With this high level of performance, the BGAMA chapter remains among the top 5% of chapters in the world!
Some of our readers may recall that Bob Wu retired last year from his position as department chair. I stepped into the position last August, returning to the College from the Associate Vice Provost position I served in for three years. I aim for us to be a department where we support students, faculty, and staff in making the most of their talents, as reflected in the activities highlighted in this newsletter.
We would love to hear from you about anything – your doings, and any suggestions or questions you may have. Please let us know what you are up to! Email me at skleine@bgsu.edu or the department administrative assistant, Marsha Bostelman, at mbostel@bgsu.edu with your news and activities.
Thank you for your interest, and please read on.
All the best,
Susan Kleine
TABLE OF CONTENTS
- Student Marketing Chapter Among Best in the World
- Students "Sell" Their Way to National Sales Competition
- 2015 BGSU Sales Competition Winners will Advance to Nationals in April
- Marketing Department Presented Awards to Top 2 Graduating Seniors
- Marketing Students Pitch Their Business Ideas to Investors in The Hatch™ 2016
- Dr. Gremler Recognized with Several Prestigious Honors
- Christine Seiler Honored with BGSU Award That Supports Women
- New Assistant Marketing Professor Joins Department
- Entrepreneurship Program Teams up with Arts and Music to Offer Courses
- Alumni Return to Campus to Enjoy Networking for Marketing Alumni Days
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Student Marketing Chapter Among Best in the World |
They did it again in 2015! For the second consecutive year, the BGSU chapter of the American Marketing Association earned the Bronze Chapter Award. The Bronze status placed our chapter in the top 5% of all chapters in the world (out of 350 chapters). 2015 was also the tenth consecutive year the BGSU organization has been honored as an Outstanding AMA Chapter.
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Students "Sell" Their Way to National Sales Competition; Ludwig Finishes Among Top 12 |
BGSU has a long tradition of excellence when competing against the best sales talent in the country at the National Collegiate Sales Competition (NCSC). The top two winners of the 2014 BGSU Sales Competition, Andrew Ludwig and Amy Wolf, competed at Kennesaw State University in Georgia last April. In fact, Ludwig earned his way into the semifinal round and placed in the top 12 out of 147 students who competed for the national title.
Ludwig describes his experience. "Competing at the National Collegiate Sales Competition was an amazing experience. It was incredible to compete in the semifinals with the top 16 sales students in the country. I was impressed by the level of talent from all competitors."
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2015 BGSU Sales Competition Winners will Advance to Nationals in April |
The BGSU Sales Competition continues to be highly competitive. In November, the winners for 2015-16 were announced at the Sales Award Banquet. The winner was Phil Rich, with Jessica Miller capturing second place. These students advance to the National Collegiate Sales Competition (NCSC). Tiana Williams finished in third place and will serve as an alternate for NCSC.
Rich and Miller are now busy preparing for the national competition in April and they hope to match or exceed Andrew Ludwig’s high finish last year. Dr. Greg Rich is the team’s sales coach and the presenting sponsor for the BGSU sales competition's is Marathon Petroleum Company.
Earlier in the fall, Miller also placed 3rd out of 66 competitors at the University of Wisconsin Eau Claire "Great Northwoods Warm-up" sales competition.
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Marketing Department Presented Awards to Top 2 Graduating Seniors |
The Department of Marketing honored its top graduating senior in two specializations – marketing and sales and services marketing. The criteria to be selected by the faculty included overall GPA, involvement in student organizations as well as internship experience. The two winners were Kelsey Music (left) in marketing and Jane Swartz (right) in sales and services marketing. Dr. Bob Wu, retired chair, presented their awards at a reception last spring.
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Marketing Students Pitch Their Business Ideas to Investors in The Hatch™ 2016  |
BGSU students have the chance to launch businesses through a "Shark Tank" type of event called The Hatch™. After working with a Falcon Mentor, they pitch their business ideas to a group of Alumni Investors. This year, The Hatch™ is adding several new elements. The program, which is touted as a best in class practice, opened up the competition to graduate students and is allowing teams of up to three students to compete.
Here are three of the students participating in The Hatch™ who are specializing in either marketing or sales and services marketing.
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| FACULTY SUCCESS |
Faculty member Dr. Dwayne Gremler named Distinguished Teaching Professor |
Internationally renowned for his services marketing expertise and recognized as an Outstanding Marketing Teacher by the Academy of Marketing Science and a Master Teacher by the Marketing Management Association, Dr. Dwayne Gremler, a Fulbright Scholar, has added more to his list of honors. Dr. Gremler, Professor of Marketing, was designated by the BGSU Board of Trustees as a Distinguished Teaching Professor, the highest honor bestowed upon a current faculty member.
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Christine Seiler Honored with Women of Distinction Award |
The Women of Distinction Award honors a student, staff member or faculty member who demonstrates excellence, ingenuity and the ability to overcome barriers that still exist for women. Criteria used to select women for this honor include being a lifelong advocate for promoting equity for women and girls, serving as a mentor/role model and being dedicated to empowering women and girls to achieve their goals.
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New Assistant Marketing Professor Joins Department |
This year our department welcomed Dr. Fei Weisstein who came from The University of Texas – Pan American where she was also an assistant professor of marketing. She earned her Ph.D. in marketing in 2009 from the University of Illinois at Urbana-Champaign and an MBA from San Francisco State University.
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Entrepreneurship Program Teams up with Arts and Music to Offer Courses |
Marketing department faculty members, Dr. Gene Poor, the Hamilton Endowed Professor in Entrepreneurial Leadership, and Mr. Kirk D. Kern, director of the Dallas-Hamilton Center, collaborated with BGSU’s School of Art and the College of Musical Arts to develop courses to teach students how to leverage their careers in an entrepreneurship venture. Both professors team taught the Art of Entrepreneurship course in the spring of 2015 where they introduced thirty students to the planning, execution and maintenance of arts and arts-related ventures.
The duo again were co-teachers in the Inaugural Entrepreneurship in Music course in the fall for composers, musicians and music educators so students could learn about business enterprise and innovation, as well as organization, including managing, marketing, finance and sales.
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| MARKETING MINUTES |
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Winning teams from Service Blueprint Competition in spring 2015 and fall 2015 for Service Marketing (MKT 4050).
Students Kelsey Senawi, Diana Reveron, Megan Marshall, Cecil Jenkins and Chelsea Frey. Pictured back row are judges Adam Maidment (Marathon Petroleum), Dr. Steve Koppitsch, Pat Bruen (Thomson Reuters). Dr. Dwayne Gremler taught MKT 4050.
Students Carli Eddy, Audrey Meyer, Matt Noone, Julie Theilman and Taylor Wycoff. Not pictured was Celena Tunila. Pictured far left is Adam Maidment (Marathon Petroleum) and far right Evan Benedick (Enterprise Holdings) who both served as judges. Ms. Christine Seiler was the MKT 4050 instructor fall 2015.
The need for speed had students impressing employers in rapid fire during the MKT 2010 Speed Interviews held both spring and fall semesters.
Recruiters came to campus to search for the best sales talent at the first Professional Selling Job Fair, hosted by the BGSU American Marketing Association.
Erik Chiarelott, lecturer in the marketing department, was selected for the College of Business top student advising award – The Marie Hodge Advising Award.
He also is the coordinator for the new Business District, a residential theme community where freshmen and sophomore business or pre-business students live and interact with each other. Chiarelott arranges for business speakers to come to campus, along with tours of business facilities.
BGSU was named a "Top University Sales Program" by the Sales Education Foundation in its 2015 edition of its annual publication. According to the Foundation, these university programs are recognized for preparing students for careers in professional selling and helping to elevate the sales profession.
New Minor in Advertising Collaborates with School of Communication
The School of Media and Communication partnered with the Department of Marketing to
offer a new advertising minor. According to Assistant Professor Doug Ewing who served on the committee to develop the minor, students can develop interdisciplinary knowledge in advertising including the functional areas of creative, production, media buying, strategy, and management.
It is a unique program that allows students differing paths based on their field of study. For instance, a business student with a marketing specialization completes the advertising minor by completing a sequence of courses in the School of Media and Communication. A telecommunications student pursuing an advertising minor draws from a set of courses
offered by the Department of Marketing.
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Alumni
Alumni Return to Campus to Enjoy Networking for Marketing Alumni Days |
With an opportunity to speak in classrooms and network with current students, faculty, and fellow alumni, graduates from the marketing program come back to BGSU each year for Marketing Alumni Days. Alumni serve on panels and reminisce about their classroom days and offer valuable career insight for students. They describe the skills and experience students need to succeed.
Alumni enjoyed dinner at the Mileti Alumni Center while hearing from University and College administrators as well as students from the American Marketing Association.
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Two Alums Share Marketing Expertise with MBA Students
Dan Boehm ‘82 and Kurt Chiarelott ’03, ‘05 have returned to campus to teach marketing courses at the MBA level.
Boehm is the executive vice president of Kantar Retail and formerly the North American head of retail and shopper insights with TNS. He is teaching Marketing Management and Strategy for executive MBA students.
Chiarelott has more than 15 years of restaurant management experience at Pertoria Inc. which he brings to the full-time MBA students in their marketing management course.
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WE WANT YOUR NEWS...
Please share your career achievements and news with us! Contact our department administrative assistant, Marsha Bostelman, at mbostel@bgsu.edu, to let us know how our wonderful alumni are going beyond business as usual.
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