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Emerging Media Research Cluster

Housed in the School of Media and Communication, the Emerging Media Research Cluster promotes interdisciplinary dialogue and research on the political, economic, cultural, social and technological aspects of emerging media. It serves to develop collaborative research projects applying for research grants and present research on emerging media to the university at large and the public.

Currently, the core members of the group are Drs. Louisa Ha, Mike Horning, Clayton Rosati, Gi Woong Yun, and Itay Gabay, the newest faculty member. Graduate student members include Mohammad Abuljadail, Jeanette Dillon, Ling Fang, Xiao Hu, Claire Joa, Jing Jiang, Weiwei Jiang, Yen-I Lee, Sanghee Park, Dinah Tetteh, Ying Xu, Fang Wang, Chen Yang, Liu Yang, Ding Zhao, Fan Zhang and Xiaoqun Zhang. The coordinator of the research cluster is Dr. Louisa Ha (Telephone: 419-372-9103, e-mail:louisah@bgsu.edu ).

Our group members are actively conducting research projects on emerging media. Here are the current projects:

News Audience Engagement Project

Contact: Dr. Louisa Ha at louisah@bgsu.edu

Mobile and Interactive News Research

Contact: Dr. Mike Horning at mhornin@bgsu.edu

Twitter Network Analysis

Contact: Dr. Gi Woong Yun at gyun@bgsu.edu

Deprivation of Digital TV Signals

Contact: Dr. Clayton Rosati at crosati@bgsu.edu

Mobile Device and Broadband’s Effects on Disadvantaged Rural and Urban America

Contact: Dr. Louisa Ha at louisah@bgsu.edu

Time Budget and Social Media

Contact: Xiaoqun Zhang at xzhang@bgsu.edu

Twitter Following and Followers

Contact: Chen Yang at cyang@bgsu.edu

Our group members are productive in producing conference papers and journal articles. Recent publications and conference papers/awards are featured below.

Recent Research Publications and Conferences Papers (since 2008)

Refereed Journal Articles

l  Ha, Louisa and Gi Woong Yun (in press). Digital Divide in Social Media Prosumption: Proclivity, Production Intensity, and Prosumer Typology among College Students and General Population. Journal of Communication and Media Research.

l  Xiao Hu, Louisa Ha,Simeng Mo, and Ying Xu (in press). Who Are the Fans of Facebook Pages? An Electronic Word-of-mouth Communication Perspective.  International Journal of Cyber Society and Education. Winner of the Distinguished Paper Award for the Net2013 Conference (the International Conference on Internet Studies)

l  Ji, Qihao, Louisa Ha and Ulla Snyder (2014). The Role of News Media Use and Demographic Characteristics in the Possibility of Information Overload Prediction. International Journal of Communication. 8, 699–714.

l  Yartey, Franklin and Ha, Louisa (2014). Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students. International Journal of Technology and Human Interaction (Special issue on Mobility and Human Interaction). 9(4), 20-40,
DOI: 10.4018/ijthi.2013100102

l  Ha, Louisa, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fan Yang, Ying Xu, Dave Morin (2013). Political Efficacy and the Use of Local and National News Media among Undecided Voters in a Swing State: A Study of General Population Voters and First-time College Student VotersElectronic News (Special Issue on 2012 Election). 7(4), 204-222. 
DOI: 10.1177/1931243113515678.

l  Ha, Louisa, Kisung Yoon and Xiaoqun Zhang (2013). Consumption and Dependency of Social Network Sites as a News Medium: A Comparison between College Students and General Population. Journal of Communication and Media Research. 5(1), 1-14.

l  Ha, Louisa and Ling Fang (2012). Internet Experience and Time Displacement of Traditional News Media Use: An Application of the Theory of the Niche. Telematics and Informatics. 29, 177-186.
DOI:10.1016/j.tele.2011.06.001.

l  Igboaka, P. and Louisa Ha (2010). Determinant of Internet Use in a Rural Nigeria Village. Journal of Communication and Media Research. 2(1), 17-31.

l  Lin, Canchu, Ross Singer and Louisa Ha (2010). Why University Members Use and Resist Technology? A Structural Enactment Perspective. Journal of Computing in Higher Education. 22, 38-59.

l  Lin, Canchu and Louisa Ha (2010). Subculture, Critical Mass, and Technology Use. Journal of Computer Information. 50(3), 72-80.

l  Lin, Canchu and Louisa Ha (2009). Subcultures and Use of Communication Information Technology in Higher Education Institutions. Journal of Higher Education. (80)5, 564-590.
DOI:10.1353/jhe.0.0064

l  Ha, Louisa, Ralph Okigbo and Primus Igboaka (2008). Knowledge Creation and Dissemination in Sub-Saharan Africa. Management Decision. 46(3), 392-405.
DOI: 10.1108/00251740810863852

l  Yun, Gi Woong, Sung-Yeon Park and Louisa Ha (2008). Influence of Cultural Dimensions on Online Interactive Review Features Implementation: A Comparison of Korean and U.S. Retail Web Sites. Journal of Interactive Marketing. 22(3), 210-50.
DOI: 10.1002/dir.20116

l  Ha, Louisa and Kim McCann (2008). An Integrated Model of Advertising Clutter in Offline and Online Media Environment. International Journal of Advertising. 27(4), 569-592.
DOI:10.2501/S0265048708080153

Invited Journal Articles

l  Ha, Louisa (2010). Emerging Media and Challenges in Chinese Communities: Editorial Essay. Chinese Journal of Communication. 3(4), 377-383.
DOI:10.1080/17544750.2010.516572

l  Ha, Louisa (2008). Online Advertising Research in Advertising Journals: A Review. Journal of Current Issues and Research in Advertising. 30(1), 33-50.
DOI:10.1080/10641734.2008.10505236

Book Chapter

l  Ha,Louisa and Xiao Hu (2013). Social Media Involvement among College Students and General Population: Implications to Media Management. In Mike Friedrichsen and Wolfgang Muhl- Benninghaus (Eds.) Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets. Germany: Springer, pp. 749-771.

Ha, Louisa, Dominick Leconte, and Jennifer Savidge (2012). “From TV to online to mobile phones: A national study of US college students’ multiplatform video use and satisfaction,”  in. Lee, Francis L.F , Leung, Louis, Qiu,Jack Linchuan and Chu, Donna S. C. (Eds.) Frontiers in New Media Research, UK: Routledge. pp. 271-298.

Refereed Conference Paper Presentations

l  Yang, Liu, Mohammad Abuljadail, and Fang Wang (2014). Who Pays for Online Media Contents: Generation Y or Older Generation? Winner of the 1st Place Debut award, paper accepted by the Media Management Marketing and Programming Division. Broadcast Education Association Annual Conference, Las Vegas, April 6-9.

l  Fang, Ling (2013). Do College Students Benefit from Their Social Media Experience? Social Media Involvement and its Impact on College Students’ Self-efficacy Perception, paper presented at the Mass Communication and Society Division, Association for Education in Journalism and Mass Communication Annual Conference, Washington DC. August 8-11.

l  Ha, Louisa and Xiaoqun Zhang (2013). Are Online Newspapers Inferior Goods or Public Goods? paper presented at the Newspaper and Online News Division. Winner of the American Copy Editors' Society (ACES) research competition. Association for Education in Journalism and Mass Communication Annual Conference, Washington DC., August 8-11.

l  Ha, Louisa and Yen-I Lee (2013). Media Repertoire and Multi-platform Media Use: Media Consumption Diversity in a Digital Age, paper presented at the Mass Communication and Society Division, Association for Education in Journalism and Mass Communication Annual Conference, Washington DC., August 8-11.

l  Horning, Mike, SangHee Park, Fang Wang, Luyue Ma (2013). Who Reads Online News Anyway? On and Offline Behaviors That Predict Reading of Online Newspapers, paper presented at the Newspaper and Online News Division, Association for Education in Journalism and Mass Communication Annual Conference, Washington DC., August 8-11.

l  Hu, Xiao and Louisa Ha (2013). Credibility of Electronic Word-of-Mouth: A Comparison between Online Customer Reviews and Social Network Sites, paper presented at the Management, Marketing and Promotion Division,  Broadcast Education Association Annual Convention, Las Vegas, April 7-10.

l  Hu, Xiao, Louisa Ha, Simeng Mo and Ying Xu (2013). Who are the fans of Facebook fan pages? An electronic word-of-mouth communication perspective, paper presented to the International Conference on Internet Studies, Hong Kong China, September 7-8.

l  Ji, Qihao, Louisa Ha and Jingyue Bao (2013). Toward a Virtuous Circle: The Role of News Consumption and Media Trust, paper presented at the Political Communication Interest Group, Association for Education in Journalism and Mass Communication Annual Conference, Washington DC., August 8-11.

l  Ji, Qihao, Louisa Ha and Ulla Bunz. (2013). Information Overload Susceptibility - The Role of News Media Use and Demographic Characteristics, 2nd place debut paper, presented at the Research Division,. Broadcast Education Association Annual Convention, Las Vegas, April 7-10.

l  Fang, Ling and Louisa Ha (2012). Who are the Heavy Users of Facebook among College Students? 1st place debut paper, presented at Interactive Media and Emerging Technology Division, Broadcast Education Association Annual Convention, April 15-18.

l  Hu, Xiao and Louisa Ha (2012). SNS as the Bellwether in Cyberspace: A Study on SNS Involvement and Online Media Use, 2nd place debut paper, presented at Interactive Media and Emerging Technology Division, Broadcast Educators Association Annual Convention, April 15-18.

l  Yun, Gi Woong., David Morin., Louisa Ha, Mark, Flynn, Sanghee Park, S., and Xiao Hu (2012). The Impact of Local Newspaper's Community Capital Perception on Subscription/Readership and Advertising Effects, paper presented at the Newspaper and Online News Division, the Association for Education in Journalism & Mass Communication Annual Conference, Chicago, IL, August.

l  Zhang, Xiaoqun, Louisa Ha, and Sung-Yeon Park. (2012). Diffusion of News Services and Political News in Mobile Media: A Time Budget Perspective, 4th place Top Faculty paper, presented at the Communication Technology Division, the Association for Education in Journalism & Mass Communication Annual Conference, Chicago, IL, August.

l  Fang, Ling and Louisa Ha (2011). Who are the Heavy Users of Social Network Sites among College Students? A Study of Social Network Sites and College Students, paper presented at Communication Technology Division, Association for Education, Journalism and Mass Communication Association Annual Convention, St. Louis, Missouri, August 10-13.

l  Ha, Louisa and Kisung Yoon (2011). Consumption and Dependency of Social Network Sites as a News Medium: A Comparison between College Students and General Population, paper presented at The International Conference on Evolving News Consumption in New Media Environment, Theorizing the Impact of New Communication Technology on News Consumption, Center for Korean Studies (CKS), University of Hawaii at Manoa, August 15-16.

l  Ha, Louisa and Gi Woong Yun (2011). Measuring, Classifying and Predicting Prosumption Behavior in Social Media, paper presented at Communication Technology Division, Association for Education, Journalism and Mass Communication Association Annual Convention, St. Louis, Missouri, August 10-13.

l  Shi, Kristy, Louisa Ha and Gi Woong Yun (2011).  Media Capabilities as a Comprehensive Construct for Research on Media Choice: Assessment of a Measurement Model, paper presented at Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, St. Louis, Missouri, August 10-13.

l  Zhang, Xiaoqun and Louisa Ha (2011). Leisure Time Budget, Time Price and Consumption of Traditional News Media and New News, paper presented at Media, Media Management and Economics Division, Association for Education in Journalism and Mass Communication Association Annual Convention, St. Louis, Missouri, August 10-13.

l  Ha, Louisa, Xiaoqun Zhao, Gi Woong Yun and Kisung Yoon (2010). The Relationship between Online Newspapers and Print Newspapers: A Public Good Perspective, Third-place Faculty Paper, presented at Media Management and Economics Division, Association for Education in Journalism and Mass Communication Annual Conference, August 3-6.

Invited Papers Read to Professional Societies/Conferences

l  Ha,Louisa and Xiao Hu (2012). Social Media Involvement and Media Management Implication, 10th Anniversary Rhodes Forum, Greece, October 4.

l  Ha, Louisa (2010). From TV to Online to Mobile Phones: A National Study of US College Students’ Multiplatform Video Use and Satisfaction, The Internet Turning 40: The Never-Ending Novelty of New Media Research Conference, June 17-19, Chinese University of Hong Kong.

l  Ha, Louisa (2009). Digital TV Business Models in the United States, In Media Transformation in the Digital Era, Beijing, China, April 27-29.

l  Ha, Louisa (2009). Ohio Digital TV Business Models and Consumer Education Efforts, in Digital TV in Transition in Ohio Panel, Bowling Green State University, February 4, 2009.

l  Ha, Louisa (2008). Webcasting Development in the World, in New
Trends and Challenges in International media industries Panel, ICD and MME Division, AEJMC Conference, Chicago, August 6.

Last updated: February 25, 2014