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* Comprehend and analyze the historical, cultural, political and economic
contexts that shape the operation of electronic media systems (broadcasting,
telephony, Internet, digital media);
* Critically analyze the social, cultural and psychological effects and implications of electronic media
systems from a variety of theoretical and policy perspectives;
* Comprehend and apply the key social science research methods used in researching the role of
electronically mediated communication processes;
* Formulate and effectively communicate ideas in oral, written and visual contexts;
* Comprehend and apply the various production, performance and writing techniques that are integral to the
realization of effective media texts.
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